Sr Digitial Communications Specialist

PPL Corporation; Allentown (Lehigh County); On-site; USD 110,000 - 140,000; Full time

Job summary

PPL Corporation in Allentown, PA is seeking a Senior Digital Communications Specialist to lead and optimize digital communications across email, web, social, and paid channels. You will define content strategy, ensure brand standards, and drive audience engagement through data-driven decisions.

You will collaborate with marketing, editorial, web development, and operations to deliver campaigns, report performance, and provide strategic guidance to leadership.

Qualifications

• Bachelor's degree in Communications, Marketing, Public/Media Relations, Journalism, Business, Fine Arts, or another related discipline is required.
• 7+ years of relevant experience in customer/internal communications, marketing, brand management, advertising, or PR is required.
• Industry experience is preferred.

Responsibilities

• Lead efforts to drive integrated digital communication across email, social, websites, blogs, digital advertising, and paid search.
• Audit and optimize digital content to improve relevance, usability, discoverability, and audience engagement.
• Drive initiatives aligned with organizational priorities and audience engagement goals.

Skills

Digital communications

Content strategy

Analytics

Cross-functional collaboration

Education

Bachelor's degree (Communications/Marketing/PR)

Job description

Company Summary Statement

As one of the largest investor-owned utility companies in the United States, PPL Corporation (NYSE: PPL), is committed to creating long-term, sustainable value for our 3.5 million customers, our shareowners and the communities we serve. Our high-performing regulated utilities — PPL Electric Utilities, Louisville Gas and Electric, Kentucky Utilities and Rhode Island Energy — provide an outstanding experience for our customers, consistently ranking among the best utilities in the nation. PPL’s companies are also addressing challenges head-on by investing in new infrastructure and technology that is creating a smarter, more reliable and resilient energy grid. We are committed to doing our part to advance a cleaner energy future and drive innovation that enables us to achieve net-zero carbon emissions by 2050 while maintaining energy reliability and affordability for the customers and communities we serve. PPL is a positive force in the cities and towns where we do business, providing support for programs and organizations that empower the success of future generations by helping to build and maintain strong, diverse communities today.

Overview

Responsible for working as a senior-level professional to plan, execute, and optimize digital communication strategies across corporate channels, including web, email, and social platforms. This role defines corporate center content strategy, oversees campaign delivery, and ensures alignment with brand standards and user experience objectives. The Sr. Digital Communications Specialist collaborates with content teams to deliver consistent and engaging digital experiences, guides communication professionals, drives channel performance, and improves digital communication practices through analytics and continuous optimization.

Responsibilities

• Lead efforts to drive integrated digital communication across multiple channels, including email campaigns, social media, websites, blogs, digital advertising, and paid search.
• Regularly review, audit, and optimize digital content and communication assets to improve relevance, usability, discoverability, and audience engagement.
• Drive digital communication initiatives that align with organizational priorities, audience engagement goals, and enterprise communication objectives.
• Oversee end-to-end digital content delivery by ensuring accurate, timely, and optimized publishing and distribution across digital platforms and communication systems.
• Serve as a strategic digital communications advisor to internal stakeholders and business leaders by developing targeted communication approaches aligned with organizational goals and audience needs.
• Partner cross-functionally with marketing, communications, creative, editorial, web development, and operational teams to support integrated communication initiatives and digital engagement strategies.
• Develop and present campaign performance reports, actionable insights, and strategic recommendations to leadership and stakeholders.
• Leverage analytics and customer engagement insights to continuously improve digital communication strategies, channel performance, and audience targeting approaches.
• Ensure adherence to governance frameworks by validating compliance with policies, regulatory requirements, and organizational communication standards.
• Guide teams in ensuring content quality, messaging consistency, and compliance of digital communication outputs with legal, regulatory, accessibility, privacy, and organizational requirements.
• May be required to participate in on-call rotations and provide support outside normal business hours for crisis response and/or operational events.

Qualifications

Education:

Bachelor's degree in Communications, Marketing, Public/Media Relations, Journalism, Business, Fine Arts, or another related discipline is required.

Years of Experience:

7+ years of relevant experience in areas such as customer communications, internal communications, marketing, brand management, advertising, media/public relations, or a related field is required. Industry experience is preferred.