Marketing Manager

London Approach; Pennsylvania; On-site; USD 70,000 - 110,000; Full time

Job summary

London Approach in the Lehigh Valley is seeking a Digital Marketing Manager to develop and execute integrated digital strategies across search, social, email, and content channels, driving brand awareness, engagement, leads, and revenue growth.

You will manage paid campaigns on Google, Meta, Instagram, LinkedIn and more, optimize budgets, analyze performance, and collaborate with sales and leadership to deliver measurable results while maintaining brand consistency.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field preferred.
• 3+ years of experience in digital marketing, paid advertising, campaign management, or a related marketing role.
• Hands-on experience managing paid advertising campaigns across Google Ads and Meta Ads.
• Strong understanding of analytics, campaign optimization, SEO, SEM, social media, and content marketing.
• Experience using Google Analytics, Google Ads Manager, Meta Business Suite, and reporting tools.
• Proficiency in Excel or Google Sheets for campaign tracking, data analysis, and reporting.
• Excellent written and verbal communication skills, with the ability to develop engaging marketing content.

Responsibilities

• Develop and execute digital marketing strategies aligned with revenue goals.
• Plan, launch, and manage paid campaigns across Google, Instagram, Facebook, LinkedIn, Reddit, and others.
• Manage advertising budgets and optimize spending for ROI.
• Oversee website content, SEO/SEM, email marketing, social media, and other channels.
• Analyze campaign performance, site traffic, engagement, leads, and conversions.
• Prepare performance reports and actionable recommendations based on data.
• Create digital content, ads, landing pages, and promotions.
• Collaborate with sales, business development, and leadership on marketing initiatives.
• Build relationships with customers, distributors, vendors, and partners.
• Conduct market research and competitive analysis for trends and growth.
• Manage marketing calendars, timelines, and multiple projects with brand consistency.
• Evaluate new tools and strategies to improve effectiveness and efficiency.
• Track KPIs: cost per lead, conversion rates, CAC, and ROI.

Skills

Digital marketing

Paid advertising

Campaign management

Analytics

SEO/SEM

Content marketing

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

Google Ads Manager

Google Analytics

Meta Business Suite

Excel/Sheets

Job description

The Digital Marketing Manager will develop and execute digital marketing strategies that increase brand awareness, drive customer engagement, generate leads, and support revenue growth. This individual will oversee digital campaigns across multiple platforms, manage advertising initiatives, analyze performance metrics, and identify opportunities to optimize marketing efforts. The ideal candidate combines strong analytical skills with creativity, strategic thinking, and the ability to manage multiple projects in a fast-paced environment.

Location: Lehigh Valley, PA

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with company objectives and revenue goals
• Plan, launch, and manage paid digital advertising campaigns across Google, Instagram, Facebook, LinkedIn, Reddit, and other relevant platforms
• Manage digital advertising budgets, monitor campaign performance, and optimize spending to maximize return on investment
• Oversee website content, SEO/SEM initiatives, email marketing, social media, and other digital marketing channels
• Analyze campaign performance, website traffic, engagement, lead generation, and conversion metrics to identify trends and growth opportunities
• Prepare regular performance reports and provide actionable recommendations based on data and analytics
• Create and manage compelling digital content, advertisements, landing pages, and promotional campaigns that resonate with target audiences
• Collaborate with sales, business development, and leadership teams to develop marketing initiatives that drive new business and support customer retention
• Build and maintain relationships with customers, distributors, vendors, and other external partners to support marketing and business development efforts
• Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities for growth
• Manage marketing calendars, campaign timelines, and multiple projects while ensuring consistent brand messaging across all channels
• Evaluate new digital marketing tools, technologies, and strategies to improve campaign effectiveness and operational efficiency
• Track key performance indicators (KPIs), including cost per lead, conversion rates, customer acquisition costs, and overall campaign ROI

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field preferred
• 3+ years of experience in digital marketing, paid advertising, campaign management, or a related marketing role
• Hands-on experience managing paid advertising campaigns across platforms such as Google Ads and Meta Ads
• Strong understanding of digital marketing analytics, campaign optimization, SEO, SEM, social media, and content marketing
• Experience using Google Analytics, Google Ads Manager, Meta Business Suite, and reporting tools
• Proficiency in Excel or Google Sheets for campaign tracking, data analysis, and reporting
• Excellent written and verbal communication skills, with the ability to develop engaging marketing content
• Strong analytical, organizational, and project management skills with exceptional attention to detail
• Ability to manage multiple campaigns simultaneously, meet deadlines, and adapt to changing business priorities
• A proactive, creative, and results-oriented mindset with a strong interest in driving measurable business growth