Senior Digital Marketing Lead: Strategy, Growth & Analytics

Cargas Systems; Pennsylvania; On-site; USD 70,000 - 100,000; Full time

Job summary

Cargas Systems in Pennsylvania is seeking a Senior Digital Marketing Specialist to lead strategy, execution, and optimization of digital marketing efforts across SEO, SEM, social media, display, and web marketing.

You will blend analytical insight with creative execution, drive qualified leads, improve traffic, and enhance brand awareness while coordinating with senior leadership on a marketing roadmap and budget.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in digital marketing.
• Proficiency in HTML, CSS, WordPress, marketing automation, and CRM software.

Responsibilities

• Develop the digital marketing strategy with senior leadership and execute campaigns across SEO, SEM, social media, and display advertising.
• Manage multiple digital marketing projects and priorities, using project management tools to coordinate work and meet deadlines.
• Collaborate with marketing leadership to develop and manage a marketing roadmap, track performance, and support advertising, written, and video content, including scripting, filming, and editing.
• Manage website performance and user experience, including content updates, structural improvements, and technical troubleshooting.
• Analyze performance data across channels, identify trends, provide strategic insights, and recommend improvements.
• Conduct A/B testing, website usability testing, and conversion rate optimization initiatives.
• Manage social media channels and external review platforms to maintain brand consistency and reputation.
• Develop and manage the digital marketing budget.
• Stay current on industry trends and emerging marketing tools to continuously strengthen digital marketing capabilities.

Skills

Digital marketing

Analytical thinking

Project management

Education

Bachelor’s degree or equivalent experience

Tools

HTML

CSS

WordPress

Marketing automation

CRM software

Job description

Cargas Systems in Pennsylvania is seeking a Senior Digital Marketing Specialist to lead strategy, execution, and optimization of digital marketing efforts across SEO, SEM, social media, display, and web marketing.

You will blend analytical insight with creative execution, drive qualified leads, improve traffic, and enhance brand awareness while coordinating with senior leadership on a marketing roadmap and budget.