Senior Multichannel Digital Communications Strategist

PPL Corporation; Allentown (Lehigh County); On-site; USD 110,000 - 140,000; Full time

Job summary

PPL Corporation in Allentown, PA is seeking a Senior Digital Communications Specialist to lead and optimize digital communications across email, web, social, and paid channels. You will define content strategy, ensure brand standards, and drive audience engagement through data-driven decisions.

You will collaborate with marketing, editorial, web development, and operations to deliver campaigns, report performance, and provide strategic guidance to leadership.

Qualifications

• Bachelor's degree in Communications, Marketing, Public/Media Relations, Journalism, Business, Fine Arts, or another related discipline is required.
• 7+ years of relevant experience in customer/internal communications, marketing, brand management, advertising, or PR is required.
• Industry experience is preferred.

Responsibilities

• Lead efforts to drive integrated digital communication across email, social, websites, blogs, digital advertising, and paid search.
• Audit and optimize digital content to improve relevance, usability, discoverability, and audience engagement.
• Drive initiatives aligned with organizational priorities and audience engagement goals.

Skills

Digital communications

Content strategy

Analytics

Cross-functional collaboration

Education

Bachelor's degree (Communications/Marketing/PR)

Job description

PPL Corporation in Allentown, PA is seeking a Senior Digital Communications Specialist to lead and optimize digital communications across email, web, social, and paid channels. You will define content strategy, ensure brand standards, and drive audience engagement through data-driven decisions.

You will collaborate with marketing, editorial, web development, and operations to deliver campaigns, report performance, and provide strategic guidance to leadership.