Growth‑Driven Digital Marketing Manager

London Approach; Pennsylvania; On-site; USD 70,000 - 110,000; Full time

Job summary

London Approach in the Lehigh Valley is seeking a Digital Marketing Manager to develop and execute integrated digital strategies across search, social, email, and content channels, driving brand awareness, engagement, leads, and revenue growth.

You will manage paid campaigns on Google, Meta, Instagram, LinkedIn and more, optimize budgets, analyze performance, and collaborate with sales and leadership to deliver measurable results while maintaining brand consistency.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field preferred.
• 3+ years of experience in digital marketing, paid advertising, campaign management, or a related marketing role.
• Hands-on experience managing paid advertising campaigns across Google Ads and Meta Ads.
• Strong understanding of analytics, campaign optimization, SEO, SEM, social media, and content marketing.
• Experience using Google Analytics, Google Ads Manager, Meta Business Suite, and reporting tools.
• Proficiency in Excel or Google Sheets for campaign tracking, data analysis, and reporting.
• Excellent written and verbal communication skills, with the ability to develop engaging marketing content.

Responsibilities

• Develop and execute digital marketing strategies aligned with revenue goals.
• Plan, launch, and manage paid campaigns across Google, Instagram, Facebook, LinkedIn, Reddit, and others.
• Manage advertising budgets and optimize spending for ROI.
• Oversee website content, SEO/SEM, email marketing, social media, and other channels.
• Analyze campaign performance, site traffic, engagement, leads, and conversions.
• Prepare performance reports and actionable recommendations based on data.
• Create digital content, ads, landing pages, and promotions.
• Collaborate with sales, business development, and leadership on marketing initiatives.
• Build relationships with customers, distributors, vendors, and partners.
• Conduct market research and competitive analysis for trends and growth.
• Manage marketing calendars, timelines, and multiple projects with brand consistency.
• Evaluate new tools and strategies to improve effectiveness and efficiency.
• Track KPIs: cost per lead, conversion rates, CAC, and ROI.

Skills

Digital marketing

Paid advertising

Campaign management

Analytics

SEO/SEM

Content marketing

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

Google Ads Manager

Google Analytics

Meta Business Suite

Excel/Sheets

Job description

London Approach in the Lehigh Valley is seeking a Digital Marketing Manager to develop and execute integrated digital strategies across search, social, email, and content channels, driving brand awareness, engagement, leads, and revenue growth.

You will manage paid campaigns on Google, Meta, Instagram, LinkedIn and more, optimize budgets, analyze performance, and collaborate with sales and leadership to deliver measurable results while maintaining brand consistency.