Strategic Digital Advertising Growth Lead

Nexstar Media Group, Inc.; Henderson (KY); On-site; USD 60,000 - 100,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Strategic Account Manager to lead digital advertising sales, combining consultative selling with data-driven insights. This role drives client acquisition, revenue growth, advertiser retention, and renewal across campaigns.

Collaborating with Account Executives and other station teams, you will guide opportunities from prospecting through solution development, presentations, performance evaluation, and account expansion.

Qualifications

• Experience selling digital advertising services.
• Strong consultative selling and closing skills.
• Ability to analyze campaign metrics and present insights.

Responsibilities

• Lead digital sales opportunities from prospecting to renewal and expansion.
• Collaborate with Account Executives and other departments on proposals.
• Present solutions and campaigns with data-driven insights.
• Evaluate campaign performance and optimize strategies.

Skills

Consultative selling

Digital marketing

Data analytics

Relationship management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce (CRM)

Job description

Nexstar Media Group, Inc. is seeking a Strategic Account Manager to lead digital advertising sales, combining consultative selling with data-driven insights. This role drives client acquisition, revenue growth, advertiser retention, and renewal across campaigns.

Collaborating with Account Executives and other station teams, you will guide opportunities from prospecting through solution development, presentations, performance evaluation, and account expansion.