Strategic Account Growth & Campaign Insights Lead

Nexstar Media Group; El Paso (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

Nexstar Media Group is seeking a Strategic Account Manager to drive digital marketing campaigns and align client goals with KPI targets. You will train account executives and help grow advertiser performance across CTV/OTT, email, SEM, and social.

In a fast-paced environment, you will develop client case studies, deliver actionable insights, and craft media strategies while collaborating with sales leadership on special projects and ensuring professional client communications.

Qualifications

• Bachelor's degree in marketing, advertising, mass communications, or related field preferred.
• Minimum five years in a strategic advertising sales/marketing role, preferably in media or digital marketing.

Responsibilities

• Lead digital marketing services sales focused on metrics-driven success.
• Develop media strategies based on advertiser goals/objectives.
• Perform in-depth data analysis to deliver actionable insights and recommendations.
• Evaluate KPIs and optimize campaign performance using data-driven approaches.
• Educate advertisers on performance metrics and how to improve results.
• Train and collaborate with AEs to enhance their understanding of digital products.
• Build a collection of success stories and case studies for the sales team.
• Assist sales management with special digital sales projects.
• Other duties as assigned.

Skills

Digital marketing

Data analytics

Presentation skills

Time management

Communication skills

Relationship building

Problem solving

Microsoft Office

Driver's license

Education

Bachelor's degree in marketing/advertising/mass communications

Equivalent combination of education/experience

Tools

Microsoft Office

Job description

Nexstar Media Group is seeking a Strategic Account Manager to drive digital marketing campaigns and align client goals with KPI targets. You will train account executives and help grow advertiser performance across CTV/OTT, email, SEM, and social.

In a fast-paced environment, you will develop client case studies, deliver actionable insights, and craft media strategies while collaborating with sales leadership on special projects and ensuring professional client communications.