Strategic Digital Account Manager | Revenue Growth

Nexstar Media Group, Inc.; Peoria (IL); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company matching

Life insurance

Paid Parental Leave

Job summary

Nexstar Media Group, Inc. seeks a Strategic Account Manager (SAM) to lead digital revenue growth as the station's customer success and thought leadership partner.

You will blend consulting, sales, analytics, and data insights to translate strategies into measurable results for advertisers. Working with Account Executives across the customer lifecycle, the SAM will own client outcomes, retention, and revenue expansion; you will develop solutions, present outcomes, and drive adoption of digital

Qualifications

• 3+ years in digital marketing, media sales, or strategic account management.
• Strong knowledge of digital advertising, analytics, attribution, and performance marketing.
• Proven ability to develop and present strategies that drive revenue and business results.
• Excellent analytical, sales, communication, presentation, and relationship-building skills.
• Experience with research, analytics, CRM, and reporting platforms.
• Media, broadcast, agency, or digital advertising experience preferred.

Responsibilities

• Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
• Identify renewal, upsell, and cross-sell opportunities to increase recurring revenue.
• Support station digital revenue and budget attainment.
• Serve as the station's expert on digital advertising, analytics, attribution, and emerging technologies.
• Translate complex capabilities and performance data into clear business recommendations.
• Educate clients and sales teams on trends, best practices, and growth opportunities.
• Partner with Account Executives from prospecting through renewal while maintaining ownership.
• Conduct research and account planning to develop client-specific strategies.
• Participate in discovery meetings, presentations, and business reviews as digital strategy expert.
• Support proposals, audience recommendations, and integrated marketing solutions.
• Analyze campaign results and convert findings into actionable insights.
• Lead performance reviews that demonstrate ROI and inform next steps.
• Identify performance risks and opportunities to improve retention and growth.
• Collaborate with sales, research, ad operations, and digital services for a consistent client experience.
• Coach sales teams on digital solutions, consultative selling, and use of insights.
• Share market intelligence and success stories that strengthen digital selling.

Skills

Analytical skills

Sales skills

Communication skills

Presentation skills

Relationship-building

CRM experience

Tools

CRM software

Analytics platforms

Reporting tools

Job description

Nexstar Media Group, Inc. seeks a Strategic Account Manager (SAM) to lead digital revenue growth as the station's customer success and thought leadership partner.

You will blend consulting, sales, analytics, and data insights to translate strategies into measurable results for advertisers. Working with Account Executives across the customer lifecycle, the SAM will own client outcomes, retention, and revenue expansion; you will develop solutions, present outcomes, and drive adoption of digital