Strategic Data & Growth Analytics Lead

Socket.dev; Boston (MA); On-site; USD 112,000 - 172,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability

401k

Paid time off

Job summary

Digitas in Boston seeks an Associate Director to guide data-driven growth for clients, leading strategic campaigns across brand, acquisition, site optimization, and testing. You will mentor teams and develop innovative data-driven solutions to marketing challenges.

Ideal candidates bring 7–9 years in analytics or strategy, strong client relationships, and a background in digital data technologies and AI-enabled marketing. This is a senior, high-impact role.

Qualifications

• 7-9 years of analytics or strategy experience in advertising or related fields.
• Strong client relationship and cross-team project management skills.
• Experience leading a team and guiding strategic growth initiatives.
• Knowledge of digital data technologies and statistical methods.
• Bachelor's degree; advanced degree is a plus.
• Interest in online advertising trends and generative AI tools.

Responsibilities

• Guide teams in driving strategic data-driven growth and client success.
• Lead campaigns across brand, acquisition, site optimization and testing.
• Expand client work with recommended approaches and scope.
• Evaluate new data opportunities and technology for clients.
• Foster creative data use and mentor career growth within the department.
• Ensure efficient project execution and best-practice adoption.

Skills

Analytics

Strategy development

Team leadership

Communication

Problem solving

Digital data technologies

Generative AI tools

Education

Bachelor's degree

Advanced degree is a plus

Tools

Google Analytics

DMPs

Digital pixel tracking

Job description

Digitas in Boston seeks an Associate Director to guide data-driven growth for clients, leading strategic campaigns across brand, acquisition, site optimization, and testing. You will mentor teams and develop innovative data-driven solutions to marketing challenges.

Ideal candidates bring 7–9 years in analytics or strategy, strong client relationships, and a background in digital data technologies and AI-enabled marketing. This is a senior, high-impact role.