Strategic Category Marketing Manager

Genuine Parts Company; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Genuine Parts Company is seeking a Category Marketing professional to lead strategic development for NAPA merchandise categories. You will manage the budget, craft annual marketing plans, and coordinate cross-functional communications between category merchandising and marketing teams.

You will collaborate with suppliers to drive marketing initiatives and work with creative teams to shape core ideas as needed.

Qualifications

• 6+ years of relevant marketing experience in retail or B2B marketing.
• Familiarity with integrated marketing plans and creative asset briefs.
• Data-driven mindset with ability to analyze data to inform decisions.
• Strong project management and cross-functional stakeholder skills.
• Highly organized with ability to define and sequence strategic priorities.

Responsibilities

• Manage Category Marketing Budget.
• Develop annual strategic marketing plan for assigned merchandise categories.
• Coordinate cross-functional communications between Category Merchandising and Marketing.
• Collaborate with suppliers on marketing initiatives.
• Work with creative to develop core creative ideas as needed.
• Serve as primary liaison between Category team and internal/external partners.

Skills

Marketing strategy

Cross-functional collaboration

Budget management

Data-driven decision making

Project management

Tools

Marketing analytics

Job description

Genuine Parts Company is seeking a Category Marketing professional to lead strategic development for NAPA merchandise categories. You will manage the budget, craft annual marketing plans, and coordinate cross-functional communications between category merchandising and marketing teams.

You will collaborate with suppliers to drive marketing initiatives and work with creative teams to shape core ideas as needed.