Category Marketing Manager

Genuine Parts Company; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Genuine Parts Company is seeking a Category Marketing professional to lead strategic development for NAPA merchandise categories. You will manage the budget, craft annual marketing plans, and coordinate cross-functional communications between category merchandising and marketing teams.

You will collaborate with suppliers to drive marketing initiatives and work with creative teams to shape core ideas as needed.

Qualifications

• 6+ years of relevant marketing experience in retail or B2B marketing.
• Familiarity with integrated marketing plans and creative asset briefs.
• Data-driven mindset with ability to analyze data to inform decisions.
• Strong project management and cross-functional stakeholder skills.
• Highly organized with ability to define and sequence strategic priorities.

Responsibilities

• Manage Category Marketing Budget.
• Develop annual strategic marketing plan for assigned merchandise categories.
• Coordinate cross-functional communications between Category Merchandising and Marketing.
• Collaborate with suppliers on marketing initiatives.
• Work with creative to develop core creative ideas as needed.
• Serve as primary liaison between Category team and internal/external partners.

Skills

Marketing strategy

Cross-functional collaboration

Budget management

Data-driven decision making

Project management

Tools

Marketing analytics

Job description

Job DescriptionThe responsibility of the Category Marketing team is to develop long and short term strategy and business positions for NAPA’s merchandise departments. This position will serve as the main point of contact between the Category Merchandising team and the NAPA Marketing team. This role will have the primary responsibility to manage strategic development and cross-functional communications for their respective category department.Key ResponsibilitiesManage Category Marketing BudgetDevelop Marketing Plan: Develop annual strategic marketing plan and regular updates for assigned merchandise categories based on competitive analysis, consumer input, financial data, input from Marketing and Category leadership, and business goalsEnsure all programs are designed with a full funnel customer journey that leverages the accessible marketing channels across owned, earned, shared, and paid while ensuring no dead ends for our customersParticipate in strategic updates with suppliers on NAPA overall marketing initiativesWork with creative to develop core creative idea (if necessary)Work with category team to generate incremental marketing dollars from supplier marketing teamsProject Management: Serve as primary liaison between Category team and other internal and external partnersCollaborative: Ability to prioritize needs across multiple stakeholdersQualifications6+ years of relevant experience (marketing experience at a retail company, B2B marketing)Familiarity with integrated marketing plans and creative asset briefsData-driven mindset and ability to leverage analysis to make business recommendationsExperience managing projects and working with cross-functional stakeholdersHighly organized and able to define and sequence strategic prioritiesNot the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.