Category Marketing Manager

Genuine Parts Company; Wildwood (MO); On-site; USD 90,000 - 120,000; Full time

Job summary

Genuine Parts Company (NAPA) is seeking a Category Marketing leader to drive long- and short-term strategy for merchandise categories. You will serve as the main liaison between Category Merchandising and Marketing, guiding strategic development and cross-functional communications across teams and suppliers.

In this role, you will manage the marketing budget, develop annual plans, and ensure programs leverage full funnel channels with data-driven insights.

Qualifications

• 6+ years of marketing experience in retail or B2B.
• Familiar with integrated marketing plans and asset briefs.
• Data-driven mindset with ability to translate analytics into business recommendations.
• Experience managing cross-functional projects and stakeholders.
• Highly organized and able to sequence strategic priorities.

Responsibilities

• Manage Category Marketing Budget.
• Develop annual strategic marketing plan for assigned merchandise categories based on competitive analysis, consumer input, financial data, and business goals.
• Ensure programs cover full funnel channels (owned, earned, shared, paid) with clear customer journeys.
• Collaborate with suppliers on overall marketing initiatives.
• Coordinate with creative to develop core marketing ideas.
• Serve as primary liaison between Category team and internal/external partners.
• Prioritize needs across multiple stakeholders.

Skills

Marketing leadership

Budget management

Cross-functional collaboration

Data-driven decision making

Project management

6+ years experience

Job description

The responsibility of the Category Marketing team is to develop long and short term strategy and business positions for NAPA’s merchandise departments. This position will serve as the main point of contact between the Category Merchandising team and the NAPA Marketing team. This role will have the primary responsibility to manage strategic development and cross-functional communications for their respective category department.

Key Responsibilities

• Manage Category Marketing Budget
• Develop Marketing Plan: Develop annual strategic marketing plan and regular updates for assigned merchandise categories based on competitive analysis, consumer input, financial data, input from Marketing and Category leadership, and business goals
• Ensure all programs are designed with a full funnel customer journey that leverages the accessible marketing channels across owned, earned, shared, and paid while ensuring no dead ends for our customers
• Participate in strategic updates with suppliers on NAPA overall marketing initiatives
• Work with creative to develop core creative idea (if necessary)
• Work with category team to generate incremental marketing dollars from supplier marketing teams
• Project Management: Serve as primary liaison between Category team and other internal and external partners
• Collaborative: Ability to prioritize needs across multiple stakeholders

Qualifications

• 6+ years of relevant experience (marketing experience at a retail company, B2B marketing)
• Familiarity with integrated marketing plans and creative asset briefs
• Data-driven mindset and ability to leverage analysis to make business recommendations
• Experience managing projects and working with cross-functional stakeholders
• Highly organized and able to define and sequence strategic priorities

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons. Since 1928, GPC has set the standards for performance and value for our customers and our stakeholders. Today, we’re proud to say we’re the largest global auto parts network and a leading industrial parts distributor, one that offers rewarding careers that combine small company feel with a global scale. Our strengths are in the relationships we build and the value we deliver by merging local expertise with a global force.