Category Marketing Lead – Strategy & Growth

Genuine Parts Company; Wildwood (MO); On-site; USD 90,000 - 120,000; Full time

Job summary

Genuine Parts Company (NAPA) is seeking a Category Marketing leader to drive long- and short-term strategy for merchandise categories. You will serve as the main liaison between Category Merchandising and Marketing, guiding strategic development and cross-functional communications across teams and suppliers.

In this role, you will manage the marketing budget, develop annual plans, and ensure programs leverage full funnel channels with data-driven insights.

Qualifications

• 6+ years of marketing experience in retail or B2B.
• Familiar with integrated marketing plans and asset briefs.
• Data-driven mindset with ability to translate analytics into business recommendations.
• Experience managing cross-functional projects and stakeholders.
• Highly organized and able to sequence strategic priorities.

Responsibilities

• Manage Category Marketing Budget.
• Develop annual strategic marketing plan for assigned merchandise categories based on competitive analysis, consumer input, financial data, and business goals.
• Ensure programs cover full funnel channels (owned, earned, shared, paid) with clear customer journeys.
• Collaborate with suppliers on overall marketing initiatives.
• Coordinate with creative to develop core marketing ideas.
• Serve as primary liaison between Category team and internal/external partners.
• Prioritize needs across multiple stakeholders.

Skills

Marketing leadership

Budget management

Cross-functional collaboration

Data-driven decision making

Project management

6+ years experience

Job description

Genuine Parts Company (NAPA) is seeking a Category Marketing leader to drive long- and short-term strategy for merchandise categories. You will serve as the main liaison between Category Merchandising and Marketing, guiding strategic development and cross-functional communications across teams and suppliers.

In this role, you will manage the marketing budget, develop annual plans, and ensure programs leverage full funnel channels with data-driven insights.