Category Marketing Lead - Growth & Strategy

NAPA Auto Parts; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

NAPA Auto Parts in Atlanta, GA seeks an experienced Category Marketing professional to lead strategic marketing for designated merchandise categories. You will manage the budget, develop annual plans, and drive cross-functional collaborations with suppliers and internal teams to execute compelling campaigns.

The role demands a data-driven, highly organized marketer who can prioritize initiatives and coordinate with creative for impactful assets, ensuring full funnel customer engagement across

Qualifications

• 6+ years of marketing experience in retail or B2B settings.
• Familiarity with integrated marketing plans and creative asset briefs.
• Data-driven mindset for business recommendations.
• Experience managing projects and cross-functional stakeholders.
• Highly organized with ability to sequence strategic priorities.

Responsibilities

• Manage Category Marketing Budget.
• Develop annual strategic marketing plan and updates for assigned categories based on analyses and goals.
• Ensure campaigns cover full funnel across owned, earned, shared and paid channels.
• Collaborate with suppliers on marketing initiatives.
• Coordinate with creative teams to develop core concepts when needed.
• Generate incremental marketing funding from supplier marketing teams.
• Serve as primary liaison between Category team and partners.
• Prioritize needs across multiple stakeholders.

Skills

Marketing experience

Integrated marketing plans

Data-driven

Project management

Cross-functional collaboration

Strategic prioritization

Job description

NAPA Auto Parts in Atlanta, GA seeks an experienced Category Marketing professional to lead strategic marketing for designated merchandise categories. You will manage the budget, develop annual plans, and drive cross-functional collaborations with suppliers and internal teams to execute compelling campaigns.

The role demands a data-driven, highly organized marketer who can prioritize initiatives and coordinate with creative for impactful assets, ensuring full funnel customer engagement across