Category Marketing Manager

NAPA Auto Parts; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

NAPA Auto Parts in Atlanta, GA seeks an experienced Category Marketing professional to lead strategic marketing for designated merchandise categories. You will manage the budget, develop annual plans, and drive cross-functional collaborations with suppliers and internal teams to execute compelling campaigns.

The role demands a data-driven, highly organized marketer who can prioritize initiatives and coordinate with creative for impactful assets, ensuring full funnel customer engagement across

Qualifications

• 6+ years of marketing experience in retail or B2B settings.
• Familiarity with integrated marketing plans and creative asset briefs.
• Data-driven mindset for business recommendations.
• Experience managing projects and cross-functional stakeholders.
• Highly organized with ability to sequence strategic priorities.

Responsibilities

• Manage Category Marketing Budget.
• Develop annual strategic marketing plan and updates for assigned categories based on analyses and goals.
• Ensure campaigns cover full funnel across owned, earned, shared and paid channels.
• Collaborate with suppliers on marketing initiatives.
• Coordinate with creative teams to develop core concepts when needed.
• Generate incremental marketing funding from supplier marketing teams.
• Serve as primary liaison between Category team and partners.
• Prioritize needs across multiple stakeholders.

Skills

Marketing experience

Integrated marketing plans

Data-driven

Project management

Cross-functional collaboration

Strategic prioritization

Job description

Atlanta, GA, USA

Full time

Job Description

The responsibility of the Category Marketing team is to develop long and short term strategy and business positions for NAPA's merchandise departments. This position will serve as the main point of contact between the Category Merchandising team and the NAPA Marketing team. This role will have the primary responsibility to manage strategic development and cross-functional communications for their respective category department.

Key Responsibilities

• Manage Category Marketing Budget
• Develop Marketing Plan: Develop annual strategic marketing plan and regular updates for assigned merchandise categories based on competitive analysis, consumer input, financial data, input from Marketing and Category leadership, and business goals
• Ensure all programs are designed with a full funnel customer journey that leverages the accessible marketing channels across owned, earned, shared, and paid while ensuring no dead ends for our customers
• Participate in strategic updates with suppliers on NAPA overall marketing initiatives
• Work with creative to develop core creative idea (if necessary)
• Work with category team to generate incremental marketing dollars from supplier marketing teams
• Project Management: Serve as primary liaison between Category team and other internal and external partners
• Collaborative: Ability to prioritize needs across multiple stakeholders

Qualifications

• 6+ years of relevant experience (marketing experience at a retail company, B2B marketing)
• Familiarity with integrated marketing plans and creative asset briefs
• Data-driven mindset and ability to leverage analysis to make business recommendations
• Experience managing projects and working with cross-functional stakeholders
• Highly organized and able to define and sequence strategic priorities

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

Where permitted by applicable law, successful applicants must be fully vaccinated against COVID-19 prior to start date. COVID-19 vaccination is a condition of employment, subject to an approved accommodation, and proof of vaccination will be required on or prior to start date.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.