Strategic Brand Manager, Wine & Spirits

The Odom Corporation; Anchorage (AK); On-site; USD 58,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401k plan

Competitive wages

Job summary

The Odom Corporation seeks a Brand Manager for Pacific Wine & Spirits to drive brand strategy and field marketing programs in collaboration with Diageo & Moet Hennessy. You will act as liaison between local markets and suppliers, shaping priority directions to meet volume and value targets.

Responsibilities include developing marketing programs, evaluating promotions, and presenting ideas to senior leadership.

Qualifications

• Bachelor’s degree in a related field or equivalent experience is required.
• Five years of relevant experience is required.
• Must possess a valid driver license and auto-liability insurance per state laws.
• Ability to travel overnight as required.

Responsibilities

• Create marketing programs for field use and present new ideas to leadership.
• Plan, execute and evaluate sales, promotions, and marketing of brands.
• Deliver brand plans to sales force and management teams.
• Lead supplier planning initiatives and coordinate with SGWS leadership.
• Implement new and existing marketing initiatives and item launch strategies.
• Ensure programs align with pricing, BI, and finance guidelines.
• Set objectives and measure ROI with KPI scorecards.
• Manage purchasing, supplier shipment, and local delivery for incentives and inventory.

Skills

Presentation skills

Interpersonal skills

Analytical abilities

Verbal and written communication

Industry market knowledge

Strategic thinking

Project management

Sales/promotions planning

Brand management

Education

Bachelor’s degree in related field

Tools

Sales Nav

Steelwedge

Compass

Go Spot Check

Job description

The Odom Corporation seeks a Brand Manager for Pacific Wine & Spirits to drive brand strategy and field marketing programs in collaboration with Diageo & Moet Hennessy. You will act as liaison between local markets and suppliers, shaping priority directions to meet volume and value targets.

Responsibilities include developing marketing programs, evaluating promotions, and presenting ideas to senior leadership.