Brand Marketing Associate — Spirits & Wine

Jay Knows Networking; Santa Rosa (CA); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Foley Family Wines & Spirits is seeking an Associate Brand Manager to lead the development and execution of the marketing strategy for an assigned portfolio of brands. The role requires coordinating with Sales, Direct to Consumer and Wholesale teams to ensure consistent messaging and impactful campaigns.

This is a hybrid role with Tuesday to Thursday onsite and Friday remote optional. The position emphasizes brand planning, budgeting, agency management, and close collaboration with production

Qualifications

• Bachelor’s degree at minimum.
• 2 years of alcohol brand marketing management and/or luxury goods experience preferred.
• Spirits experience preferred.
• Experience in promotion, packaging and merchandising design/implementation.
• Strong analytic, strategic and creative skills.
• Excellent presentation and communication skills.
• Ability to balance multiple priorities and meet deadlines.
• Some travel required.

Responsibilities

• Manage development and execution of the marketing strategy and tactics for the brand portfolio.
• Communicate strategies to Sales, Direct to Consumer and Wholesale teams.
• Oversee brand budgets and external agency work.
• Collaborate with Production, Distillation and Sales to monitor performance.
• Support trade marketing and portfolio campaigns.
• Represent brands at trade and consumer events.
• Coordinate PR initiatives and events.

Skills

Analytical skills

Strategic thinking

Creative skills

Presentation skills

Communication skills

Interpersonal skills

Project management

Education

Bachelor’s degree

Tools

Targit

Diver

IRI

Job description

Foley Family Wines & Spirits is seeking an Associate Brand Manager to lead the development and execution of the marketing strategy for an assigned portfolio of brands. The role requires coordinating with Sales, Direct to Consumer and Wholesale teams to ensure consistent messaging and impactful campaigns.

This is a hybrid role with Tuesday to Thursday onsite and Friday remote optional. The position emphasizes brand planning, budgeting, agency management, and close collaboration with production