Strategic Marketing Lead — Wine Brand Growth

Planet Wine; Richmond (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Planet Wine, Inc in California is seeking a versatile marketing professional to bridge sales leadership and operations, starting mid-October. This role goes beyond branding to translate commercial priorities into actionable strategies, tools, and programs.

You will own marketing strategy, support product launches and promotions, manage content and social channels, and collaborate with suppliers and the sales team to drive growth across restaurants, retailers, and distributors.

Qualifications

• At least three years of experience in marketing, brand management, trade marketing, sales enablement, or business development.
• Excellent analytical, organizational, and project management skills.
• Ability to take initiative and work independently.
• Strong understanding of commercial priorities and the marketing-sales relationship.
• Bilingual: English/French with excellent written and verbal communication.
• High proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Proficiency with Microsoft Office and Google Suite with strong spreadsheet skills.
• Familiarity with AI-based platforms (Claude, ChatGPT).
• Ability to update/maintain a website and manage key social media platforms.
• Comfortable with data analytics and performance tracking.
• Knowledge of the wine industry strongly preferred.
• Experience in trade marketing, chain accounts, distribution, or beverage industry is a plus.
• Experience using Encompass or similar distribution/inventory platform is a plus.

Responsibilities

• Develop the overall marketing strategy for Planet Wine, its key brands, and the Cueillette portfolio.
• Identify market opportunities, trends, and customer segments with growth potential.
• Analyze brand performance and develop action plans to support growth.
• Adapt strategies and sales tools for different channels (restaurants, bars, retailers, chain accounts, distributors, out-of-state markets).
• Develop seasonal and promotional programs to help the sales team maximize opportunities.
• Create, improve, and maintain sales tools (sell sheets, technical sheets, shelf talkers, presentations, price books, order forms, portfolio books, promotional materials).
• Ensure Planet Wine’s brand identity remains consistent across platforms.
• Collaborate with producers and suppliers on positioning, launches, labels, materials and marketing initiatives.
• Support the sales team during product launches, incentives, events, tastings, visits, meetings, and presentations.
• Maintain and update the company website.
• Manage content on Instagram and other social media platforms.
• Analyze marketing campaigns and identify opportunities for improvement.
• Use Encompass to access, analyze product, customer, inventory, and sales information.
• Welcome and onboard new J-1 sales hires reps, introduce them to company and processes, and show how to request sales tools and support.

Skills

Marketing strategy

Brand management

Trade marketing

Sales enablement

Business development

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Microsoft Office

Google Suite

Encompass

Job description

Planet Wine, Inc in California is seeking a versatile marketing professional to bridge sales leadership and operations, starting mid-October. This role goes beyond branding to translate commercial priorities into actionable strategies, tools, and programs.

You will own marketing strategy, support product launches and promotions, manage content and social channels, and collaborate with suppliers and the sales team to drive growth across restaurants, retailers, and distributors.