Strategic Trade Development Manager

Southern Glazer's Wine & Spirits; Columbus (OH); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental & vision plans

Flexible Spending Accounts

Disability coverage

Life insurance

401(k)

Job summary

Southern Glazer's Wine & Spirits seeks a marketing and supplier planning leader to shape regional programs, drive strategic brand initiatives, and optimize market performance. You will manage field marketing efforts, coordinate with cross-functional teams, and lead analytics to inform decisions.

The role emphasizes data-driven strategy, ROI measurement, and collaboration with senior leadership to execute impactful campaigns across channels.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Five years of relevant experience.
• Proficient working knowledge of common business software.
• Overnight travel as required.
• Knowledge of Commercial Finance and Pricing practices.
• Knowledge of state regulations and adult beverage market dynamics.

Responsibilities

• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in.
• Plan, execute and evaluate sales, promotions, and marketing of brands.
• Deliver marketing brand plans to management teams.
• Lead Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership.
• Ensure all retail programs align with standards regarding tracking and execution by coordinating with Pricing, BI, and Finance.
• Set program objectives and measure ROI with a KPI scorecard.
• Ensure brand pricing and gross profit is aligned to strategy by channel.
• Oversee funds related to local marketing and brand planning.
• Utilize analytics tools (Tableau, ACD, EzFocus) to identify local market opportunities.

Skills

Analytical skills

Communication skills

Interpersonal skills

Leadership potential

Education

Bachelor’s degree or equivalent

Tools

Tableau

ACD

EzFocus

Job description

Southern Glazer's Wine & Spirits seeks a marketing and supplier planning leader to shape regional programs, drive strategic brand initiatives, and optimize market performance. You will manage field marketing efforts, coordinate with cross-functional teams, and lead analytics to inform decisions.

The role emphasizes data-driven strategy, ROI measurement, and collaboration with senior leadership to execute impactful campaigns across channels.