Brand Manager, Wine & Spirits Market Lead

Odom; Anchorage (AK); On-site; USD 58,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401k

Job summary

Odom is seeking a Brand Manager for Pacific Wine & Spirits in Anchorage to serve as the liaison between the local market and suppliers, shaping strategic direction to meet volume and value targets through brand standards and optimal resource allocation.

You will create field marketing programs, plan and evaluate promotions, and present plans to senior leadership, while guiding supplier planning, pricing alignment, and ROI measurement to drive growth.

Qualifications

• Bachelor’s degree in a related field or equivalent
• Five years of relevant experience
• Valid driver license and auto-liability insurance where required
• Willingness to travel overnight as needed

Responsibilities

• Create marketing programs for field use and present ideas to senior leadership
• Plan, execute and evaluate sales, promotions, and brand marketing
• Deliver brand plans to the sales force and management teams
• Lead supplier planning and communications with SGWS leadership
• Implement marketing initiatives and launch strategies across platforms
• Coordinate pricing, BI, and finance to ensure program tracking and ROI
• Develop relationships with trade through events and market insights
• Survey retail outlets to track brands and market trends

Skills

Brand stewardship

Presentation skills

Interpersonal skills

Analytical thinking

Project management

Education

Bachelor’s degree in related field

Tools

Word processing

Spreadsheets

Presentations

Databases

Job description

Odom is seeking a Brand Manager for Pacific Wine & Spirits in Anchorage to serve as the liaison between the local market and suppliers, shaping strategic direction to meet volume and value targets through brand standards and optimal resource allocation.

You will create field marketing programs, plan and evaluate promotions, and present plans to senior leadership, while guiding supplier planning, pricing alignment, and ROI measurement to drive growth.