Brand Strategy & Growth Associate Manager

Constellation Brands; Templeton (CA); On-site; USD 97,000 - 154,000; Full time

Job summary

Constellation Brands in Paso Robles, California is seeking an Associate Brand Manager to drive growth for the Wine & Spirits portfolio by shaping brand strategies and leading cross-functional teams. You will collaborate with external partners to deliver volume, profit and share targets.

The role supports brand plans, research, media planning, promotions, and event marketing, while maintaining budgets and forecasts and working with Finance. Travel up to 30% is required.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3–5 years of progressive brand management experience in CPG/BEV is preferred.
• Experience with consumer insights, segmentation and positioning is a plus.
• Strong writing, presentation and verbal communication skills.
• Demonstrated ability to manage multiple projects and cross-functional partners.

Responsibilities

• Assist in developing and implementing short- and long-term marketing objectives and strategies.
• Lead development and execution of brand plans and tactics to meet brand, business and financial goals.
• Support brand strategy, consumer targeting, and positioning efforts with insights and research.
• Participate in the creative development process and execution of national and regional advertising campaigns.
• Oversee day-to-day budget management, PO/invoice processing and forecasting.

Skills

Brand management

Cross-functional leadership

Marketing analytics

Budgeting

Education

Bachelor's degree in Marketing or related field

Job description

Constellation Brands in Paso Robles, California is seeking an Associate Brand Manager to drive growth for the Wine & Spirits portfolio by shaping brand strategies and leading cross-functional teams. You will collaborate with external partners to deliver volume, profit and share targets.

The role supports brand plans, research, media planning, promotions, and event marketing, while maintaining budgets and forecasts and working with Finance. Travel up to 30% is required.