Associate Brand Manager

Foley Family Wines Inc; Santa Rosa (CA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Foley Family Wines Inc. is seeking an Associate Brand Manager to develop and execute the marketing strategy for an assigned portfolio. You will coordinate with Sales, Direct to Consumer and Wholesale teams to deliver aligned messaging and campaigns.

This hybrid role requires strong analytic, strategic and creative skills, with experience in promotion, packaging and merchandising. You will work with external agencies, manage budgets, and present monthly status updates to Management.

Qualifications

• Bachelor’s degree required.
• 2 years of alcohol brand marketing or luxury/beverage experience preferred.
• Experience in promotion, packaging, and merchandising design/implementation.
• Strong analytical, strategic, and creative skills.
• Excellent presentation and communication abilities.
• Ability to manage multiple priorities and adapt to change.
• Some travel required.

Responsibilities

• Develop and execute brand marketing plans across channels.
• Manage brand budgets and agency/vendor relationships.
• Collaborate with Sales, DTC, and Wholesale teams.
• Lead trade marketing campaigns and portfolio initiatives.
• Provide market insights and competitive analysis.
• Coordinate events, distiller appearances, and brand storytelling.

Skills

Brand marketing

Marketing strategy

Promotion & packaging

Merchandising

Analytics

Presentation & communication

Project management

Team collaboration

Education

Bachelor's degree

Tools

Targit

Diver

IRI

Job description

Description

The Associate Brand Manager at Foley Family Wines & Spirits is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands. The Associate Brand Manager communicates strategies and tactics to all pertinent audiences which includes Sales, Direct to Consumer and Wholesale teams.

** This is a hybrid role. Tues - Thursday onsite M & F remote optional. **

Marketing Programs and Production:

• Manages execution of brand marketing plan including advertising, merchandising, promotion, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards.
• Maintains accountability for approved brand budgets.
• Assigns and manages creative work through external agencies/vendors.
• Interfaces with Production and Distillation teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings.
• Works closely with Sales to monitor brand performance and ensure that materials are available to drive results.
• Support Trade Marketing and portfolio campaigns across spirits team

Marketing Communication:

• Communicates monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and spirits availability issues. Consistent contact with Sales to maintain accuracy and evaluation; ad hoc reporting may be required.
• Ensures that brand strategies are implemented within PR initiatives. Coordinates branded special events, distiller appearances, spirit submissions and story pitches as needed.
• Provides content for website and manages brands’ trade materials.
• Performs as an effective and eloquent ambassador for brands at both trade and consumer events. Direct spirits team travel commitments such as participation in events, trade shows, distributor presentations and blitzes in conjunction with the Sales team

Analysis:

• Works with team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit, Diver) and external (e.g. IRI.)
• Identifies opportunities by channel, market, consumer, product or other for Brand consideration.
• Works with Sales to identify issues/opportunities, promotional needs and implements necessary programs by channel.

Requirements

• Bachelor’s degree at minimum.
• 2 years of alcohol brand marketing management and/or luxury goods or beverage experience preferred. Spirits experience preferred.
• Significant experience in promotion, packaging and merchandising design/implementation.
• Strong analytic, strategic and creative skills.
• Excellent presentation and communication skills.
• Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.
• Attention to detail a must.
• Self-motivated, team-oriented ethics and excellent interpersonal skills.
• Some travel required.