Brand Manager

The Odom Corporation; Anchorage (AK); On-site; USD 58,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401k plan

Competitive wages

Job summary

The Odom Corporation seeks a Brand Manager for Pacific Wine & Spirits to drive brand strategy and field marketing programs in collaboration with Diageo & Moet Hennessy. You will act as liaison between local markets and suppliers, shaping priority directions to meet volume and value targets.

Responsibilities include developing marketing programs, evaluating promotions, and presenting ideas to senior leadership.

Qualifications

• Bachelor’s degree in a related field or equivalent experience is required.
• Five years of relevant experience is required.
• Must possess a valid driver license and auto-liability insurance per state laws.
• Ability to travel overnight as required.

Responsibilities

• Create marketing programs for field use and present new ideas to leadership.
• Plan, execute and evaluate sales, promotions, and marketing of brands.
• Deliver brand plans to sales force and management teams.
• Lead supplier planning initiatives and coordinate with SGWS leadership.
• Implement new and existing marketing initiatives and item launch strategies.
• Ensure programs align with pricing, BI, and finance guidelines.
• Set objectives and measure ROI with KPI scorecards.
• Manage purchasing, supplier shipment, and local delivery for incentives and inventory.

Skills

Presentation skills

Interpersonal skills

Analytical abilities

Verbal and written communication

Industry market knowledge

Strategic thinking

Project management

Sales/promotions planning

Brand management

Education

Bachelor’s degree in related field

Tools

Sales Nav

Steelwedge

Compass

Go Spot Check

Job description

Brand Manager - Pacific Wine & Spirits

Division: Diageo & Moet Hennessy

Salary Range: $58K - $75K (DOE)

Job Description - This position serves as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Duties And Responsibilities

• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
• Plan, execute and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to the sales force and management teams
• Lead Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
• Direct the implementation of new and existing marketing initiatives utilizing various strategic platforms for the division; develops new item launch strategies
• Ensure all programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
• Set program objectives and measure ROI with a KPI scorecard
• Manage purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds and banks as related to local marketing and brand planning
• Utilize various available analytic tools (Sales Nav, Steelwedge, Compass, Go Spot Check, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc.
• Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
• Develop and enhance relationships with the trade through participation in food/wine/industry-related events
• Survey retail outlets monthly to determine and track competing brands and wholesalers. Also to familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
• Support POS / VAP planning and buys
• Coach, direct, and counsel team on overall performance; define expectations and monitor progress
• Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
• Perform other job-related duties as assigned Minimum Qualifications
• Bachelor’s degree in a related field; or an equivalent combination of education and experience
• Five years of relevant experience
• Able to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
• Overnight travel as required

Preferred Qualifications

• Good knowledge of Commercial Finance and Pricing practices
• Knowledge of applicable state regulations and adult beverage market dynamics
• Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
• Presentation skills necessary to effectively communicate, update, persuade, and facilitate discussions with all levels of management
• Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
• Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
• Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
• Strong analytical, verbal, and written communication skills

Physical Demands

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
• Critical nature of this job may require extended hours, overtime, and weekends
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this job.
• The noise level in the work environment is usually moderate, occasionally high due to outside environmental noises.

Notice: The above statements are intended to describe the general nature of the environment and level of work being performed by this job. This job description in no way states or implies that these are the only tasks to be performed by the employee in this job. He or she will be required to follow any other instructions and to perform any other job-related duties requested by his or her supervisor.

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• The Odom Corporation offers competitive wages, medical and dental benefits, 401k plan, and much more!

Background/Drug Screen. EOE.