Brand Marketing Associate — Spirits (Hybrid)

Foley Family Wines Inc; Santa Rosa (CA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Foley Family Wines Inc. is seeking an Associate Brand Manager to develop and execute the marketing strategy for an assigned portfolio. You will coordinate with Sales, Direct to Consumer and Wholesale teams to deliver aligned messaging and campaigns.

This hybrid role requires strong analytic, strategic and creative skills, with experience in promotion, packaging and merchandising. You will work with external agencies, manage budgets, and present monthly status updates to Management.

Qualifications

• Bachelor’s degree required.
• 2 years of alcohol brand marketing or luxury/beverage experience preferred.
• Experience in promotion, packaging, and merchandising design/implementation.
• Strong analytical, strategic, and creative skills.
• Excellent presentation and communication abilities.
• Ability to manage multiple priorities and adapt to change.
• Some travel required.

Responsibilities

• Develop and execute brand marketing plans across channels.
• Manage brand budgets and agency/vendor relationships.
• Collaborate with Sales, DTC, and Wholesale teams.
• Lead trade marketing campaigns and portfolio initiatives.
• Provide market insights and competitive analysis.
• Coordinate events, distiller appearances, and brand storytelling.

Skills

Brand marketing

Marketing strategy

Promotion & packaging

Merchandising

Analytics

Presentation & communication

Project management

Team collaboration

Education

Bachelor's degree

Tools

Targit

Diver

IRI

Job description

Foley Family Wines Inc. is seeking an Associate Brand Manager to develop and execute the marketing strategy for an assigned portfolio. You will coordinate with Sales, Direct to Consumer and Wholesale teams to deliver aligned messaging and campaigns.

This hybrid role requires strong analytic, strategic and creative skills, with experience in promotion, packaging and merchandising. You will work with external agencies, manage budgets, and present monthly status updates to Management.