Strategic BDR: Build Pipeline & Book Meetings

C.A. Short Company; Shelby, Northern (NC, KY); Hybrid; USD 52,000 - 78,000; Full time

Job summary

C.A. Short Company is seeking a Business Development Representative in Shelby, NC to drive outbound outreach, identify high-potential accounts, and book qualified meetings for the sales team.

The role focuses on understanding HR, safety, and operations needs, articulating the value of recognition solutions, and coordinating with National Account Managers to advance opportunities through demos and discovery calls.

Qualifications

• Sales experience or equivalent combination of education and experience.
• Strategic selling skills and business planning.
• Ability to quickly gain credibility and respect with internal/external customers.
• History of success maintaining and developing key relationships.
• Proficient with outbound calling and creating personalized outreach.
• Basic knowledge of CRM and sales engagement tools.
• Strong communication skills, both oral and written.
• Excellent multi-tasking and time management.
• Demonstrates integrity, respect and trust in interactions.

Responsibilities

• Generate and prioritize target accounts and outbound sequences.
• Conduct initial discovery to identify pain points and fit.
• Schedule high-quality introductory calls and product demonstrations.
• Collaborate with Marketing and Sales Leadership to improve pipeline and messaging.

Skills

Sales experience

Strategic selling

Credibility with customers

Relationship building

Outbound calling

CRM familiarity

Communication skills

Time management

Attention to detail

Education

Bachelor's degree in Sales, Business Administration, or related field

Tools

Apollo

Nooks

LinkedIn Sales Navigator

Job description

C.A. Short Company is seeking a Business Development Representative in Shelby, NC to drive outbound outreach, identify high-potential accounts, and book qualified meetings for the sales team.

The role focuses on understanding HR, safety, and operations needs, articulating the value of recognition solutions, and coordinating with National Account Managers to advance opportunities through demos and discovery calls.