B2B Partner Growth & Marketing Strategy Lead

CVS Health Corporation

Maryland

Hybrid

USD 68,000 - 199,000

Full time

7 days ago

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Job summary

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to shape Health100’s partner marketing across pharma, health plans, PBMs, employers, pharmacies and digital health partners. You will own demand generation, partner value propositions, and marketing’s contribution to pipeline.

You’ll ensure Sales teams are equipped with compelling enablement materials and messaging. This hybrid, full-time role offers a comprehensive benefits package and opportunities to influence commercial

Qualifications

5+ years of experience in B2B, partner, or product marketing.
5+ years developing partner-facing messaging, launches and sales enablement materials.
4+ years proven ability to drive demand generation and support pipeline growth.
4+ years of experience working cross-functionally with Sales and Product teams.
3+ years displaying strong analytical and strategic thinking skills.
3+ years demonstrating the ability to operate effectively in a highly matrixed organization.
3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills.

Responsibilities

Lead partner and B2B marketing strategy and execution.
Drive demand generation and pipeline growth in partnership with Sales and Commercial teams.
Own sales enablement strategy and infrastructure.
Develop partner-focused messaging and materials.
Lead launches and commercial readiness.
Incorporate commercial insights to strengthen strategy.
Own measurement and KPIs to quantify marketing’s impact on pipeline, partner engagement, and commercial outcomes.