Strategic B2B Marketing Director — Enterprise IT (Remote)

CWI; United States; Remote; USD 80,000 - 100,000; Full time

Benefits offered by this job

Profit sharing after one year

Remote within the U.S.

Full benefits

Job summary

CWI is seeking a Marketing Director to shape brand positioning and messaging for channel partners and buyers across digital and content channels. You will collaborate with the CEO and leadership to translate complex ITAD and enterprise hardware services into clear, compelling business language.

You will own content from website to thought leadership, sales enablement, and paid campaigns, driving measurable impact in a fast-paced B2B environment.

Qualifications

• 5+ years of B2B marketing experience with technical products or services.
• Experience inside an operating company, not just an agency.
• Strong writing skills that translate complex capability into clear business language.
• Comfortable running paid digital campaigns and evaluating performance.

Responsibilities

• Own brand positioning and messaging for two buyer audiences: channel partners and secondary market buyers.
• Oversee website content on a Webflow rebuild and publish directly.
• Develop thought leadership content: LinkedIn, case studies, white papers, industry commentary.
• Create sales enablement materials: one-pagers, capability briefs, outbound copy for BD.
• Manage paid digital campaigns: Google Ads, LinkedIn Ads, and analyze performance.

Skills

B2B marketing

Strong writing

Paid digital campaigns

Self-starter

Operating company experience

Tools

Webflow

Apollo

Clay

Instantiy

Job description

CWI is seeking a Marketing Director to shape brand positioning and messaging for channel partners and buyers across digital and content channels. You will collaborate with the CEO and leadership to translate complex ITAD and enterprise hardware services into clear, compelling business language.

You will own content from website to thought leadership, sales enablement, and paid campaigns, driving measurable impact in a fast-paced B2B environment.