Marketing Director — Enterprise B2B Growth & Brand

Diversified USA; United States; Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Remote or hybrid work model

Generous PTO

LinkedIn Learning access

Comprehensive healthcare

Wellness & development programs

Job summary

Diversified USA is seeking a Marketing Director to lead ASAP and IOFM brands in the US, shaping go-to-market, team structure, and standards to drive enterprise growth. You’ll manage an eight-person team across three revenue streams: practitioners, employer organizations, and sponsors/exhibitors.

We offer a fully remote or hybrid work model with generous PTO, comprehensive healthcare, LinkedIn Learning, and ongoing training.

Qualifications

• 8–12 years of progressive marketing experience, including at least 5 years in a leadership role.
• Built or evolved a marketing function in a high-growth, startup, or transformation context.
• B2B enterprise marketing experience with ABM and multi-stakeholder journeys.
• Managed and developed teams of generalist marketers and raised standards.
• Proficient in marketing automation (Marketo/HubSpot) and Salesforce; strong analytics.
• Able to translate complex value propositions for executives and drive hands-on execution.
• MBA and exposure to professional associations, events, or education are a plus.

Responsibilities

• Shape brand strategy and positioning for ASAP and IOFM to resonate with buyers and sponsors.
• Lead thought leadership through research, white papers, case studies, and POV content.
• Design and run multi-channel demand generation and ABM programs with sales alignment.
• Grow sponsor and exhibitor demand, positioning as premium audiences.
• Own lifecycle marketing from awareness to renewal with nurture programs.
• Develop enterprise/sponsor sales assets and define lead criteria and handoffs.
• Coach an eight-person team and align with cross-functional partners.
• Own marketing-sourced revenue and pipeline targets; forecast and manage budget.

Skills

Marketing leadership

Builder track record

B2B enterprise

Team development

Technical fluency

Influence & clarity

Sales enablement

Education

Bachelor's degree in Marketing/Business

Tools

Marketo

HubSpot

Salesforce

Job description

Diversified USA is seeking a Marketing Director to lead ASAP and IOFM brands in the US, shaping go-to-market, team structure, and standards to drive enterprise growth. You’ll manage an eight-person team across three revenue streams: practitioners, employer organizations, and sponsors/exhibitors.

We offer a fully remote or hybrid work model with generous PTO, comprehensive healthcare, LinkedIn Learning, and ongoing training.