Associate Director, B2B Media Strategy (Remote)

WPROMOTE; United States; Remote; USD 110,000 - 135,000; Full time

Benefits offered by this job

Remote‑first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Job summary

WPROMOTE is seeking an Associate Director of B2B Media Strategy to lead enterprise and growth‑stage clients, translating complex goals into measurable marketing outcomes. You will shape integrated go‑to‑market strategies uniting media, operations, and revenue alignment to drive impact from first impression to closed‑won revenue.

You’ll collaborate with channel specialists, client services, and analytics teams, bridging executive strategy with hands‑on execution in fast‑moving markets.

Qualifications

• 6–8 years of hands-on experience planning, activating, and optimizing multi‑channel B2B media campaigns across Paid Search, Paid Social, and Programmatic.
• Proven ability to connect full‑funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
• Strong analytical skills to interpret performance data and make in-flight optimizations.

Responsibilities

• Design integrated, multi‑channel B2B go‑to‑market media strategies.
• Lead cross‑channel media efforts across Paid Search, Paid Social, and Programmatic.
• Optimize media mix, budget allocation, audience segmentation, and measurement plans.
• Collaborate with creative teams to align messaging with buyer journeys and verticals.
• Partner with client services to develop business review frameworks and insights storytelling.
• Mentor teams in B2B media strategy and consultative design.

Skills

B2B media strategy

ABM platforms

Analytics (GA4, Adobe Analytics)

GTM tagging

DSPs (TD, DV360)

LinkedIn Ads

Google Ads

SEMrush/Ahrefs

CRM/Marketing automation (Salesforce,

Tools

Salesforce

HubSpot

Microsoft Dynamics

Marketo

Pardot

HubSpot Marketing Hub

Google Analytics 4

Adobe Analytics

Google Tag Manager

Demandbase

6sense

Job description

WPROMOTE is seeking an Associate Director of B2B Media Strategy to lead enterprise and growth‑stage clients, translating complex goals into measurable marketing outcomes. You will shape integrated go‑to‑market strategies uniting media, operations, and revenue alignment to drive impact from first impression to closed‑won revenue.

You’ll collaborate with channel specialists, client services, and analytics teams, bridging executive strategy with hands‑on execution in fast‑moving markets.