Strategic Digital Marketing Manager - B2B/B2G

CEIA USA; Hudson (OH); Vor Ort; USD 75.000 - 120.000; Vollzeit

Benefits dieser Stelle

Paid Training opportunities

20 days annual PTO

Paid holidays

Health benefits

Life insurance

401(k) with match

Annual bonus potential

Zusammenfassung

CEIA USA, headquartered in Hudson, OH, seeks a marketing leader to manage the organization’s digital marketing strategy across web, search, social media, paid advertising, email, and other channels. You will drive brand awareness, demand generation, and revenue growth through ABM and integrated campaigns, coordinating calendars and workflows with cross-functional teams.

The role emphasizes building ICPs, buyer personas, and nurturing leads through CRM and marketing automation platforms,

Qualifikationen

• Experience developing and executing digital marketing strategies that drive brand awareness and demand generation.
• Proficiency with CRM systems (Salesforce, HubSpot, Zoho) and marketing automation platforms.
• Working knowledge of SEO, SEM, web analytics, and conversion optimization.
• Demonstrated project management skills with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.

Aufgaben

• Lead digital marketing strategy across web, search, social, paid advertising, email, and other channels.
• Manage integrated campaigns and marketing calendars to ensure cohesive execution.
• Coordinate multi-channel programs for B2B and B2G audiences.
• Execute ABM and prospecting to engage target accounts and build the pipeline.
• Develop ICPs and buyer personas; prioritize outreach based on intent signals.
• Oversee end-to-end campaigns from launch to performance analysis and ROI reporting.
• Manage website strategy, microsites, and landing pages to support lead capture.
• Coordinate GTM digital components for product launches and market entry.

Kenntnisse

Digital marketing

ABM

Multi-channel campaigns

Marketing automation

Project management

Communication

Time management

Ausbildung

Bachelor’s Degree in Marketing

Tools

Salesforce

HubSpot

Zoho

Marketing automation

SEO/SEM tools

Jobbeschreibung

CEIA USA, headquartered in Hudson, OH, seeks a marketing leader to manage the organization’s digital marketing strategy across web, search, social media, paid advertising, email, and other channels. You will drive brand awareness, demand generation, and revenue growth through ABM and integrated campaigns, coordinating calendars and workflows with cross-functional teams.

The role emphasizes building ICPs, buyer personas, and nurturing leads through CRM and marketing automation platforms,