B2B IT Marketing & Demand Gen Lead

CDW; Denver (CO); On-site; USD 90,000 - 120,000; Full time

Job summary

CDW's Digital Velocity unit seeks a results-driven B2B marketing professional to enable Sales and Marketing motions for digital transformation programs and to help drive demand generation initiatives in a fast-paced environment.

You will design and execute campaigns, create social content, and coordinate webinars while partnering with AWS and other tech vendors. Strong writing and KPI focus are essential.

Qualifications

• Previous experience in the technology industry with B2B Digital Marketing expertise.
• Experience working with technology partners such as VARs and/or OEMs.
• Experience managing retargeting, remarketing, and ABM campaigns using B2B demand generation tooling such as HubSpot, DemandBase, AdRoll, RollWorks, SharpSpring, Bombora, ZoomInfo, or DiscoverOrg.

Responsibilities

• Enable Sales and Marketing motions for Digital Velocity.
• Conduct research and analyze data generating ideas for improving marketing strategies.
• Design, create, and implement campaigns and call to actions, and monitor campaign metrics, performance, and media budgets.

Skills

IT B2B marketing

Campaign management

Sales cycle knowledge

Tools

HubSpot

DemandBase

AdRoll

RollWorks

SharpSpring

Bombora

ZoomInfo

DiscoverOrg

Job description

CDW's Digital Velocity unit seeks a results-driven B2B marketing professional to enable Sales and Marketing motions for digital transformation programs and to help drive demand generation initiatives in a fast-paced environment.

You will design and execute campaigns, create social content, and coordinate webinars while partnering with AWS and other tech vendors. Strong writing and KPI focus are essential.