B2B Events Marketing Lead — Growth & Strategy

InStride; Colorado; On-site; USD 90,000 - 130,000; Full time

Job summary

InStride is seeking an experienced Events Marketing Manager to lead the company’s event portfolio as a strategic B2B marketing channel. You will align events with go-to-market priorities, engage target accounts, and contribute to pipeline growth by connecting events to integrated campaigns, ABM, content, digital channels, and Sales activation.

You will combine hands-on event execution with a broader marketing mindset, collaborating across Marketing, Sales, Design, Product, and RevOps to

Qualifications

• 5+ years in B2B marketing with ownership of events or integrated campaigns.
• Experience using CRM, marketing automation, and ABM platforms.
• Strong collaboration across Marketing, Sales, Design, Product, RevOps and leadership.
• Creative, analytical, and detail-oriented with a focus on strategy and execution.

Responsibilities

• Own the integrated event strategy across sponsorships, hosted experiences, in-person programs, virtual events, and webinars.
• Build the business strategy for priority events including objectives, accounts, personas, and Sales activation plan.
• Plan and execute customer, prospect, executive, and third-party events to advance marketing and commercial goals.
• Manage end-to-end event execution: sponsorships, vendors, registration, messaging, booth design, staffing, budgets, timelines, and on-site delivery.
• Develop Sales activation strategies with Sales and BDR teams for target accounts and measurement of engagement.
• Use performance insights to refine future event investments and identify high-impact formats and activation strategies.
• Maintain the strategic events calendar and ensure alignment with go-to-market priorities across the year.

Skills

Event strategy

B2B marketing

Cross-team collaboration

Analytical mindset

Strategic planning

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead the company’s event portfolio as a strategic B2B marketing channel. You will align events with go-to-market priorities, engage target accounts, and contribute to pipeline growth by connecting events to integrated campaigns, ABM, content, digital channels, and Sales activation.

You will combine hands-on event execution with a broader marketing mindset, collaborating across Marketing, Sales, Design, Product, and RevOps to