Strategic B2B Events Marketing Lead

InStride; East Windsor Hill (CT); On-site; USD 95,000 - 105,000; Full time

Job summary

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic B2B marketing and growth channel. You will own the strategy and execution across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, collaborating with Marketing and Sales to tie events to campaigns and pipeline goals.

The role requires a strong ability to connect events to integrated campaigns, ABM, content, digital channels, and Sales activation, with a

Qualifications

• 5+ years of B2B marketing experience with events, integrated campaigns, field marketing, demand generation, or ABM programs.
• Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement.
• Experience with account-based marketing and target-account activation strategies strongly preferred.
• Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a willingness to challenge how things have traditionally been done.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives.
• Build the business strategy for priority events, defining the objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins.
• Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives.
• Own end-to-end event execution, including sponsorships, vendor contracts, registration, messaging, booth design, marketing materials, staffing, budgets, timelines, and on-site execution.
• Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target-account outreach, meeting generation, engagement, and timely follow-up.
• Use performance insights to inform future event investments, identifying effective events, audiences, formats, and activation strategies.
• Maintain InStride’s strategic events calendar and portfolio view, ensuring investments complement broader campaigns and go-to-market priorities.
• Travel may be required

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic B2B marketing and growth channel. You will own the strategy and execution across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, collaborating with Marketing and Sales to tie events to campaigns and pipeline goals.

The role requires a strong ability to connect events to integrated campaigns, ABM, content, digital channels, and Sales activation, with a