B2B Events & Growth Marketing Lead

InStride; Virginia; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role owns the strategy and execution of InStride’s event portfolio, partnering with Marketing and Sales to support go-to-market priorities, engage target accounts and contribute to pipeline growth.

You will connect events to integrated campaigns, ABM, content, digital channels, and Sales activation to maximize impact, combining strategic thinking with hands-on

Qualifications

• 5+ years of B2B marketing experience with events, campaigns, demand generation, or ABM.
• Experience managing complex in-person events, sponsorships, Executive experiences or virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM platforms for targeting, activation, attribution, and measurement.

Responsibilities

• Own integrated event strategy across sponsored, hosted, in-person, virtual events and webinars.
• Define objectives, accounts, personas, activation plan, channels, and success metrics.
• Plan and execute events that advance marketing and commercial objectives.
• End-to-end event execution including sponsorships, vendors, registration, messaging, and on-site.
• Develop Sales activation for target accounts with follow-up and engagement.
• Use insights to guide future event investments and ROI.
• Maintain events calendar and portfolio aligned with go-to-market priorities.
• Travel may be required

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role owns the strategy and execution of InStride’s event portfolio, partnering with Marketing and Sales to support go-to-market priorities, engage target accounts and contribute to pipeline growth.

You will connect events to integrated campaigns, ABM, content, digital channels, and Sales activation to maximize impact, combining strategic thinking with hands-on