Strategic B2B Events Marketing Lead

InStride; Florida; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Step Forward program

401(k) with company match

Flexible vacation policy

Paid family leave

Best-in-class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our events as a strategic B2B growth channel. You will own the event portfolio strategy, collaborate with Marketing and Sales, and ensure events feed go-to-market priorities and pipeline growth.

You’ll connect events to integrated campaigns and ABM strategies, manage budgets, and drive ROI. This role requires a proactive, analytical, and creative mindset with strong project leadership.

Qualifications

• 5+ years of B2B marketing experience with events.
• Experience managing complex in-person and virtual events end-to-end.
• CRM, marketing automation, and ABM platforms experience.
• Account-based marketing and target-account activation preferred.
• Creative, analytical, resourceful, with continuous improvement mindset.

Responsibilities

• Own InStride’s integrated event strategy across sponsored, hosted, in-person, and virtual events.
• Define objectives, target accounts, personas, and success metrics before execution.
• Plan and execute customer, prospect, executive, and third‑party events.
• Oversee end-to-end event logistics, sponsorships, budgets, staffing, and on-site execution.
• Develop Sales activation plans for priority events and timely follow-up.
• Use performance insights to optimize future event investments.
• Maintain the events calendar and portfolio view throughout the year.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement & optimization

Cross‑functional leadership

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead our events as a strategic B2B growth channel. You will own the event portfolio strategy, collaborate with Marketing and Sales, and ensure events feed go-to-market priorities and pipeline growth.

You’ll connect events to integrated campaigns and ABM strategies, manage budgets, and drive ROI. This role requires a proactive, analytical, and creative mindset with strong project leadership.