Strategic B2B Events Marketing Lead

InStride; Yorktown (VA); Sur place; USD 95 000 - 105 000; Plein temps

Avantages offerts par ce poste

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

And more!

Résumé du poste

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B marketing and growth channel. You will own the strategy and execution of events, partnering with Marketing and Sales to support go‑to‑market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate combines strong event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to

Qualifications

• 5+ years of B2B marketing with events/ABM experience.
• Experience managing complex in‑person and virtual events end‑to‑end.
• Experience using CRM, marketing automation, and ABM platforms.
• Experience with account-based marketing and target‑account activation strategies.
• Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a willingness to challenge how things have traditionally been done.

Responsabilités

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in‑person programs, virtual events, and webinars, ensuring investments align with go‑to‑market priorities, target industries, priority audiences, and business objectives.
• Build the business strategy for priority events, defining objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins.
• Plan and execute customer, prospect, executive, and third‑party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives.
• Own end‑to‑end event execution, including sponsorships, vendor selection and contracts, registration, messaging, booth design, marketing materials, staffing, budgets, timelines, and on‑site execution.
• Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target‑account outreach, meeting generation, engagement, and timely follow‑up.
• Use performance insights to inform future event investments, identifying which events, audiences, formats, and activation strategies generate the greatest business impact.
• Maintain InStride’s strategic events calendar and portfolio view, ensuring event investments complement broader marketing campaigns and go‑to‑market priorities throughout the year.
• Travel may be required

Connaissances

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross‑functional leadership

Project management

CRM systems

Marketing automation

ABM platforms

Outils

CRM systems

Marketing automation

ABM platforms

Description du poste

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B marketing and growth channel. You will own the strategy and execution of events, partnering with Marketing and Sales to support go‑to‑market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate combines strong event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to