Strategic B2B Events Marketing Lead

InStride; Maryland; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible vacation policy

Diversity and Inclusion program

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role owns the strategy and execution of InStride’s event portfolio, partnering with Marketing and Sales to support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate combines event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to

Qualifications

• 5+ years of B2B marketing experience with significant event ownership, integrated campaigns, field marketing, demand generation, or ABM programs.
• Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement.
• Experience with account-based marketing and target-account activation strategies strongly preferred.
• Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a willingness to challenge how things have traditionally been done.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives.
• Build the business strategy for priority events, defining the objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins.
• Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives.
• Own end-to-end event execution, including but not limited to sponsorships, vendor selection and contracts, registration, messaging, booth and experience design, marketing materials, staffing, budgets, timelines, and on-site execution.
• Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target-account outreach, meeting generation, event messaging, attendee engagement, and timely follow-up.
• Use performance insights to inform future event investments, identifying which events, audiences, formats, and activation strategies generate the greatest business impact and recommending where InStride should increase, change, or reduce investment.
• Maintain InStride’s strategic events calendar and portfolio view, ensuring event investments complement broader marketing campaigns and go-to-market priorities throughout the year.
• Travel may be required

Skills

B2B marketing

Event management

Campaign planning

ABM / account-based marketing

Cross-functional collaboration

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role owns the strategy and execution of InStride’s event portfolio, partnering with Marketing and Sales to support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate combines event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to