Strategic B2B Events Marketing Lead

InStride; Indiana; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

And more!

Job summary

InStride seeks an experienced Events Marketing Manager to lead InStride’s event portfolio as a strategic B2B marketing channel. You will align events with go-to-market priorities, engage target accounts, and contribute to pipeline growth through integrated campaigns and Sales activation.

The role requires hands-on event execution, cross-functional leadership, and a data-driven approach to maximize ROI across in-person, hosted, and virtual formats. Travel may be required.

Qualifications

• 5+ years of B2B marketing experience with events / integrated campaigns
• Experience managing complex in-person events, sponsorships, or virtual events end-to-end
• CRM, marketing automation, and ABM platforms experience for targeting, activation and measurement
• Account-based marketing and target-account activation experience preferred

Responsibilities

• Own InStride’s integrated event strategy across sponsored, hosted, in-person and virtual events.
• Define objectives, target accounts and personas, and activation plans for events.
• Plan and execute customer, prospect, executive, and third-party events.
• Lead end-to-end event execution: sponsorships, vendors, registration, messaging, booth design, staffing, budgets, timelines and on-site execution.
• Develop Sales activation strategies with Sales/BDR for target accounts and timely follow-up.
• Use performance insights to optimize future event investments and ROI.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Tools

CRM software

Marketing automation

ABM platforms

Job description

InStride seeks an experienced Events Marketing Manager to lead InStride’s event portfolio as a strategic B2B marketing channel. You will align events with go-to-market priorities, engage target accounts, and contribute to pipeline growth through integrated campaigns and Sales activation.

The role requires hands-on event execution, cross-functional leadership, and a data-driven approach to maximize ROI across in-person, hosted, and virtual formats. Travel may be required.