Strategic B2B Events Marketing Lead

InStride; Butlerville (IN); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Tuition assistance

Flexible vacation policy

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our event programs as a strategic B2B growth channel. You will own the strategy and execution of InStride's event portfolio, partnering with Marketing and Sales to drive pipeline and engage target accounts.

You will connect events to integrated campaigns, ABM, content, and digital channels, turning insights into improved ROI across in-person, virtual, and hybrid formats. Travel may be required.

Qualifications

• 5+ years in B2B marketing with event ownership.
• Experience managing complex in-person and virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM platforms.

Responsibilities

• Translate business priorities into an event strategy that engages priority audiences and accounts.
• Activate content, email, digital, ABM, social channels around events to maximize reach and conversions.
• Align with Sales to identify priority accounts, generate meaningful meetings and engagement.
• End-to-end event execution including sponsorships, logistics, staffing, and follow-up.
• Define event KPIs, measure ROI, and translate insights into recommendations for future investment.

Skills

Event marketing

B2B marketing

Campaign management

ABM

Analytics

CRM

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead our event programs as a strategic B2B growth channel. You will own the strategy and execution of InStride's event portfolio, partnering with Marketing and Sales to drive pipeline and engage target accounts.

You will connect events to integrated campaigns, ABM, content, and digital channels, turning insights into improved ROI across in-person, virtual, and hybrid formats. Travel may be required.