Strategic B2B Events Marketing Lead

InStride; Maryland; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible vacation policy

Tuition assistance via Step Forward (e

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our B2B event program and align with go-to-market priorities. You will own strategy and execution across in-person, virtual and sponsored events, working with Marketing and Sales to drive pipeline.

The role requires a blend of strategic thinking, hands-on event management, and analytics to optimize ROI, with collaboration across departments and external partners. Travel may be required.

Qualifications

• 5+ years in B2B marketing with events and campaigns.
• Experience owning end-to-end events and ABM programs.
• Proven ability to align events with campaigns and sales activation.

Responsibilities

• Translate business priorities into a strategic event program.
• Activate content, email, digital, ABM, social channels around events.
• Partner with Sales and BDR teams to drive meetings.
• Plan sponsorships, logistics, budgeting, and on-site execution.
• Define event KPIs and measure pipeline impact.
• Collaborate across Marketing, Sales, Design, Product, and RevOps.

Skills

B2B marketing

Event management

Integrated campaigns

Demand generation

ABM / account-based marketing

Tools

CRM software

Marketing automation tools

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead our B2B event program and align with go-to-market priorities. You will own strategy and execution across in-person, virtual and sponsored events, working with Marketing and Sales to drive pipeline.

The role requires a blend of strategic thinking, hands-on event management, and analytics to optimize ROI, with collaboration across departments and external partners. Travel may be required.