Strategic B2B Event Marketing Lead

InStride; Minnesota; Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Flexible vacation policy

Tuition assistance via Step Forward

Job summary

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic B2B growth channel. You will align events with go-to-market plans, engage target accounts, and drive pipeline through integrated campaigns and ABM tactics.

You'll partner with Marketing, Sales, and external partners to design memorable experiences, measure ROI, and continuously optimize event investments across in-person, virtual, and hosted experiences.

Qualifications

• 5+ years of B2B marketing experience with ownership of events and integrated campaigns.
• Experience running complex in-person, sponsorship, executive, and virtual events end-to-end.
• Experience using marketing tech (CRM, MA, ABM) to support targeting, activation, attribution, and measurement.

Responsibilities

• Translate business and go-to-market priorities into an event strategy engaging priority audiences and accounts.
• Activate content, email, digital, ABM, social, and other channels before, during, and after events to maximize reach and conversion.
• Partner with Sales/BDR to identify priority accounts and drive meetings and engagement from event activity.
• Own end-to-end event execution including sponsorships, logistics, budgets, staffing, and on-site/off-site experiences.
• Define KPIs, measure engagement and pipeline impact, and translate insights into future investment recommendations.
• Coordinate Marketing, Sales, BDRs, Design, Product, RevOps, executives, and external partners around a shared event strategy.
• Plan and execute customer, prospect, executive, and third-party events aligning with GTM priorities.

Skills

B2B marketing

Event marketing

Campaign integration

Job description

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic B2B growth channel. You will align events with go-to-market plans, engage target accounts, and drive pipeline through integrated campaigns and ABM tactics.

You'll partner with Marketing, Sales, and external partners to design memorable experiences, measure ROI, and continuously optimize event investments across in-person, virtual, and hosted experiences.