Strategic B2B Events Marketing Lead

InStride; Indianapolis (IN); Remote; USD 90,000 - 120,000; Full time

Job summary

InStride is expanding its Events Marketing leadership to drive strategic, pipeline-focused event programs. You will own the end-to-end portfolio, partnering with Marketing and Sales to align with GTM priorities and accelerate account engagement.

The role requires hands-on event execution, analytical ruthlessness, and the ability to connect events to multi-channel campaigns and ABM strategies to maximize ROI.

Qualifications

• 5+ years of B2B marketing experience with significant event ownership.
• Experience integrating events with campaigns, ABM and sales activation.
• Strong ability to measure event impact and ROI.

Responsibilities

• Develop and own InStride's integrated event strategy across portfolio.
• Plan, execute and optimize in-person, virtual and hosted events.
• Collaborate with Marketing, Sales, RevOps and partners to maximize pipeline impact.

Skills

B2B marketing

Event management

Integrated campaigns

ABM programs

Demand generation

Job description

InStride is expanding its Events Marketing leadership to drive strategic, pipeline-focused event programs. You will own the end-to-end portfolio, partnering with Marketing and Sales to align with GTM priorities and accelerate account engagement.

The role requires hands-on event execution, analytical ruthlessness, and the ability to connect events to multi-channel campaigns and ABM strategies to maximize ROI.