Strategic B2B Event Marketing Lead

InStride; Austin (TX); À distance; USD 110 000 - 140 000; Plein temps

Résumé du poste

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role owns the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to drive pipeline and engage target accounts.

The ideal candidate blends event execution with a broader B2B marketing mindset, translating priorities into an integrated program across content, digital channels, ABM, and field activities, and continually

Qualifications

• 5+ years of B2B marketing with events or ABM.
• Experience measuring event ROI and pipeline impact.
• Ability to align with Sales, Marketing, and product teams.

Responsabilités

• Develop and own an integrated event strategy aligned to go-to-market priorities.
• Collaborate with Marketing, Sales, ABM and content teams before, during, and after events.
• Plan end-to-end event execution including sponsorships, logistics, and on-site experience.
• Develop Sales activation strategies for priority events.
• Use performance insights to inform future investments.
• Maintain the events calendar and portfolio.
• Travel may be required.

Connaissances

B2B marketing

Event strategy

Cross-functional teamwork

ABM programs

Analytics

Budgeting

Formation

Bachelor's degree in Marketing or related field

Outils

HubSpot

Marketo

Google Analytics

Description du poste

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role owns the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to drive pipeline and engage target accounts.

The ideal candidate blends event execution with a broader B2B marketing mindset, translating priorities into an integrated program across content, digital channels, ABM, and field activities, and continually