Strategic B2B Event Marketing Lead

InStride; Saint Paul (MN); Remote; USD 90.000 - 140.000; Vollzeit

Benefits dieser Stelle

Flexible vacation policy

Diversity and Inclusion statement

Step Forward education program

Zusammenfassung

InStride is hiring an Events Marketing Manager to drive the strategy and execution of our event portfolio as a core growth channel. You will partner with Marketing and Sales to align events with go-to-market priorities, engage priority accounts, and contribute to pipeline growth.

The role demands a blend of strategic thinking and hands-on execution, with a track record in B2B marketing, event management, and integrated campaigns. Travel may be required.

Qualifikationen

• 5+ years of B2B marketing with event ownership and integrated campaigns.
• Experience linking events to ABM, content, digital channels, and Sales activation.
• Proven ability to create measurable impact through event strategy and execution.
• Strong cross-functional collaboration with Marketing, Sales, Design, and RevOps.

Aufgaben

• Translate business priorities into an event strategy that engages target accounts.
• Activate content, email, digital, ABM, social channels around events.
• Partner with Sales to identify priority accounts and drive meetings.
• Own end-to-end event execution: sponsorships, logistics, staffing, budgets.
• Define event KPIs and use insights to optimize future investments.

Kenntnisse

B2B marketing

Event management

ABM & integrated campaigns

Sales alignment

CRM & marketing automation

Tools

CRM

Marketing automation

ABM platforms

Jobbeschreibung

InStride is hiring an Events Marketing Manager to drive the strategy and execution of our event portfolio as a core growth channel. You will partner with Marketing and Sales to align events with go-to-market priorities, engage priority accounts, and contribute to pipeline growth.

The role demands a blend of strategic thinking and hands-on execution, with a track record in B2B marketing, event management, and integrated campaigns. Travel may be required.