Strategic AWS Channel & GenAI GTM Leader

Amazon Inc.; Seattle (WA); On-site; USD 176,000 - 238,000; Full time

Job summary

Amazon Inc. is seeking a strategic Principal AWSMP Channel Strategy Program Leader to drive GTM for ISV, GenAI, and foundation model partners selling to channel partners globally.

You will own GTM strategy for Partner Core programs, incentives and co-sell tooling, collaborating across AWS Marketplace, partner development, sales, and solution providers to accelerate adoption and revenue across sizes and segments.

Qualifications

• 7+ years of GTM, BD, Sales, or Consulting experience.
• 7+ years developing, negotiating and executing business agreements.
• 7+ years working with Data & AI related technologies (AI/ML, GenAI, Analytics, DB, Storage).
• Bachelor's degree.
• 7+ years GTM with ISV/AI/LLMs focus to drive revenue, demand, and adoption.
• Experience as founder/executive or practice leader.
• Experience selling to Fortune 1000 or Global 2000 organizations.

Responsibilities

• Define and lead the ISV and AWS Marketplace GTM programs & strategy for AWS Channel Programs with an emphasis on AI Solutions, including Amazon Bedrock.
• Create and execute comprehensive global GTM plans to accelerate adoption of AWS ISV partner solutions across Channel Partners, including partner messaging, campaign motions, and co-sell playbooks.
• Lead reports on program health, conversion metrics, and revenue impact from Amazon Bedrock opportunities and revenue flowing via AWS Channel Partners; lead programmatic strategies to accelerate and grow.
• Enable and scale CPPO and MPPO mechanisms via new GenAI Partners and Solutions, driving Channel Programs growth.
• Collaborate with ASP product teams to improve tooling through partner intelligence, communicating business demands, and partner feedback accordingly.
• Lead and build scalable enablement for AWS sellers, ISV partners, GenAI partners, and Channel Partners to drive successful co-sell motions across all segments, including partner-ready content, training materials, and go-to-market resources.
• Work cross-functionally with marketing, partner programs, sales, and various geography teams to coordinate GTM motions.

Skills

GTM strategy development

GTM/BD/Sales/Consulting experience

Negotiating & executing business deals

Data & AI technologies experience

GTM with ISV/AI/LLMs focus

Founder/executive experience

Selling to Fortune 1000/Global 2000

Organizational leadership influence

Education

Bachelor's degree

Job description

Amazon Inc. is seeking a strategic Principal AWSMP Channel Strategy Program Leader to drive GTM for ISV, GenAI, and foundation model partners selling to channel partners globally.

You will own GTM strategy for Partner Core programs, incentives and co-sell tooling, collaborating across AWS Marketplace, partner development, sales, and solution providers to accelerate adoption and revenue across sizes and segments.