Strategic Alliances Manager — Remote Growth & Co-Marketing

Power Digital Marketing; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Fully flexible work arrangement

401k plan

Medical, Dental, and Vision insurance

Professional growth opportunities

Job summary

Power Digital is seeking an experienced Strategic Alliances Manager to drive joint GTM initiatives with AdTech, MarTech, and programmatic partners. You will bridge partners and internal teams to accelerate growth, manage complex agreements, and shape the partner ecosystem.

You will collaborate across product, sales, CX, and marketing, with up to 25% travel. The role supports flexible remote, in-office, or hybrid work in the U.S., emphasizing measurable outcomes and strategic partnerships.

Qualifications

• 5+ years of experience in alliances, partnerships, business development, or GTM roles ideally within a marketing agency, AdTech, SaaS, or consulting environment.
• Proven track record of owning and closing complex commercial agreements, including co-sell, resell, or technology partnership structures.
• Strong analytical skills and ability to translate performance data into partner strategy.

Responsibilities

• Drive Joint Go-to-Market (GTM) Strategy: establish JBPs and structure commercial agreements including co-selling, reselling, and bonus media incentives.
• Expand the fusepoint Partnership Ecosystem: build and manage targeted technology alliances, referral programs, and credentials to elevate measurement and consulting practice.
• Co-Develop Technical Innovation (nova): lead Joint Technical Planning and funding motions with partners to co-develop capabilities and offset product roadmap costs.
• Manage Commercial Operations & Revenue Targets: own end-to-end deal execution and monitor revenue pacing against OKRs.
• Lead Cross-Functional Program Execution: champion partner pilots and initiatives across marketing, sales, product, and CX teams.
• Execute Co-Marketing & Thought Leadership: secure joint content, speaking engagements, and co-branded activations.
• Leverage Ecosystems & AI for Client Success: use AI tools and partner relationships to optimize GTM workflows and upsell opportunities.

Skills

Alliances & Partnerships

GTM Strategy

Business Development

Executive Communication

Cross-Functional Leadership

Travel Availability

Job description

Power Digital is seeking an experienced Strategic Alliances Manager to drive joint GTM initiatives with AdTech, MarTech, and programmatic partners. You will bridge partners and internal teams to accelerate growth, manage complex agreements, and shape the partner ecosystem.

You will collaborate across product, sales, CX, and marketing, with up to 25% travel. The role supports flexible remote, in-office, or hybrid work in the U.S., emphasizing measurable outcomes and strategic partnerships.