Strategic Alliances Manager

Power Digital Marketing; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Fully flexible work arrangement

401k plan

Medical, Dental, and Vision insurance

Professional growth opportunities

Job summary

Power Digital is seeking an experienced Strategic Alliances Manager to drive joint GTM initiatives with AdTech, MarTech, and programmatic partners. You will bridge partners and internal teams to accelerate growth, manage complex agreements, and shape the partner ecosystem.

You will collaborate across product, sales, CX, and marketing, with up to 25% travel. The role supports flexible remote, in-office, or hybrid work in the U.S., emphasizing measurable outcomes and strategic partnerships.

Qualifications

• 5+ years of experience in alliances, partnerships, business development, or GTM roles ideally within a marketing agency, AdTech, SaaS, or consulting environment.
• Proven track record of owning and closing complex commercial agreements, including co-sell, resell, or technology partnership structures.
• Strong analytical skills and ability to translate performance data into partner strategy.

Responsibilities

• Drive Joint Go-to-Market (GTM) Strategy: establish JBPs and structure commercial agreements including co-selling, reselling, and bonus media incentives.
• Expand the fusepoint Partnership Ecosystem: build and manage targeted technology alliances, referral programs, and credentials to elevate measurement and consulting practice.
• Co-Develop Technical Innovation (nova): lead Joint Technical Planning and funding motions with partners to co-develop capabilities and offset product roadmap costs.
• Manage Commercial Operations & Revenue Targets: own end-to-end deal execution and monitor revenue pacing against OKRs.
• Lead Cross-Functional Program Execution: champion partner pilots and initiatives across marketing, sales, product, and CX teams.
• Execute Co-Marketing & Thought Leadership: secure joint content, speaking engagements, and co-branded activations.
• Leverage Ecosystems & AI for Client Success: use AI tools and partner relationships to optimize GTM workflows and upsell opportunities.

Skills

Alliances & Partnerships

GTM Strategy

Business Development

Executive Communication

Cross-Functional Leadership

Travel Availability

Job description

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.**

A day in the life:

The Strategic Alliances Manager will inherit a portfolio of some of the world's largest AdTech, MarTech and Programmatic companies. In this role, the key objective is to understand the win, win, win across platform, agency and client priorities. This includes the full commercial lifecycle from ideation to commercialization to co-marketing. This person will serve as the bridge between partners and Power Digital's internal product, sales, CX, and marketing teams. This role reports directly to the VP of Strategic Alliances and Partnerships.

Responsibilities:

• Drive Joint Go-to-Market (GTM) Strategy: Establish Joint Business Plans (JBPs) and structure commercial agreements including co-selling, reselling, and bonus media incentives to unlock client growth and commercial potential.
• Expand the fusepoint Partnership Ecosystem: Build and manage targeted technology alliances, referral programs, and credentials to elevate Power Digital's measurement and strategic consulting practice.
• Co-Develop Technical Innovation (nova): Lead Joint Technical Planning (JTP) and complex funding motions with partners to co-develop capabilities, secure AI/data insights, and offset product roadmap costs for nova.
• Manage Commercial Operations & Revenue Targets: Own end-to-end deal execution, track monthly/quarterly revenue pacing against OKRs, and distribute commercial deal value back into key business units.
• Lead Cross-Functional Program Execution: Champion partner pilots and initiatives from kickoff to delivery, acting as the primary bridge across marketing, sales, product, and CX teams.
• Execute Co-Marketing & Thought Leadership: Secure joint content, speaking engagements, webinar placements, and partner event sponsorships to amplify Power Digital and fusepoint's market presence.
• Leverage Ecosystems & AI for Client Success: Employ AI tools and platform partner relationships to optimize GTM workflows, support client retention, and create direct pathways for upsell opportunities.

Role Requirements:

• 5+ years of experience in alliances, partnerships, business development, or GTM roles ideally within a marketing agency, AdTech, SaaS, or consulting environment.
• Proven track record of owning and closing complex commercial agreements, including co-sell, resell, or technology partnership structures
• Strong analytical skills comfortable building business cases, interpreting performance data, and synthesizing market intelligence into partner strategy.
• Excellent executive presence and presentation skills; able to command the room with both internal leadership and senior partner stakeholders.
• Experience working cross-functionally across marketing, sales, product, and CX teams to drive shared outcomes.
• Innovative mindset; actively identifies creative partnership structures and commercial opportunities others miss.
• Ability to travel up to 25%.

Key Performance Indicators (KPIs)

• Partner Sourced Pipeline
• Partner Sourced Revenue (Commercial and Business Development)

Most Important Things (MITs)

• Partner Management: Own the full lifecycle of alliance partners from ideation to execution including joint business planning, commercialization, co-marketing and program management that drive business/client growth.
• Revenue Generation: Identify and secure revenue for Power Digital through alliance GTM, business development, innovation funding and commercial opportunities.
• Partner Co-Marketing & Visibility: Identify and secure speaking opportunities, joint content, and co-branded activations with technology partners that expand Power Digital's and fusepoint's reach, reinforce thought leadership, and drive revenue potential through the partner ecosystem.
• Base salary + commission opportunities
• Unlimited PTO (available on day one)
• Fully flex work environment: full-remote, in-office, or hybrid
• 12 observed national holidays - including Juneteenth
• Regularly scheduled mental health and recharge days
• 401k plan
• Unlimited opportunities for professional growth within a rapidly growing firm
• Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• Employee Assistance Program (EAP)
• Quarterly awards and recognitions for outstanding performance
• Clear pathway to leadership for every position
• Opportunities to be involved in company's DEI initiatives
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.