Strategic AI Partner Marketing Lead, NAMER

Amazon Inc.; Seattle (WA); On-site; USD 125,000 - 170,000; Full time

Job summary

AWS NAMER Partner Marketing invites a Sr. Partner Marketing Manager to own the North America marketing relationship with frontier AI labs and AI ISV partners.

You will translate technology roadmaps into joint go-to-market programs that accelerate customer adoption and drive measurable pipeline in NAMER. Join a team that bridges AWS AI product teams with partners like Anthropic, OpenAI, Cohere, and more, building joint marketing plans, MDF, and cross‑functional activation to scale worldwide

Qualifications

• 6+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross‑functional marketing programs.
• Experience communicating results to senior leadership.
• Experience using Microsoft Excel to manipulate and analyze data.

Responsibilities

• Develop and execute North America joint marketing plans (JMPs) for assigned frontier model provider partners, aligned to AWS AI service priorities and customer adoption goals.
• Define Industry marketing plans together with AI partners joint positioning that differentiates the partner's offering on AWS for priority industries.
• Design, launch, and optimize multi‑channel industry tailored campaigns (digital, events, content, ABM) that drive joint pipeline for both AWS and the partner.
• Own Marketing Development Fund (MDF) planning and execution for your partner portfolio in close partnership with Global AI & SUP Partner Marketing team.
• Coordinate partner presence at AWS flagship events (re:Invent, Summits, Builder Days) and partner-hosted events, advising on messaging, audience targeting, and customer engagement tactics through "precision programs".
• Create partner activation playbooks and enablement assets (messaging guides, battle cards, solution briefs) that equip AWS field teams and partner sellers.
• Serve as the primary marketing point‑of‑contact for assigned partners, building trusted relationships at senior marketing and executive levels within partner organizations.
• Align closely with Partner Development Managers (PDMs), Solutions Architects, AWS Product Marketing, and Service GTM teams to ensure marketing programs reinforce co‑sell plays and technical readiness in North America.
• Collaborate with global partner marketing teams to scale worldwide programs into local / North America execution while maintaining message consistency.
• Set clear KPIs - partner-sourced pipeline, marketing‑influenced revenue, MDF ROI, activation milestones - and report progress to leadership.
• Track and report on pipeline contribution, campaign ROI, MDF utilization, and co‑sell revenue; use data to continuously optimize partner marketing performance.
• Prepare monthly business reviews (MBRs) and quarterly partner scorecards for leadership review.

Skills

Marketing analytics

Cross-functional collaboration

Data-driven decision making

Executive communication

Tools

Excel

Tableau

Salesforce

Job description

AWS NAMER Partner Marketing invites a Sr. Partner Marketing Manager to own the North America marketing relationship with frontier AI labs and AI ISV partners.

You will translate technology roadmaps into joint go-to-market programs that accelerate customer adoption and drive measurable pipeline in NAMER. Join a team that bridges AWS AI product teams with partners like Anthropic, OpenAI, Cohere, and more, building joint marketing plans, MDF, and cross‑functional activation to scale worldwide