AI Partner Marketing Lead – NAMER

Amazon Web Services (AWS); San Francisco (CA); On-site; USD 138,000 - 187,000; Full time

Job summary

Amazon Web Services, Inc. seeks a Sr. Partner Marketing Manager to own the NAMER marketing relationship with frontier AI labs and AI ISV partners.

You will connect AWS AI product teams with partners like Anthropic, OpenAI, SpaceX, and Cohere to translate roadmaps into joint go-to-market programs that drive customer adoption and pipeline in North America. This role sits with the NAMER Partner Marketing team, orchestrating cross-functional activation across AWS field sales, product marketing, and

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data

Responsibilities

• Develop and execute North America joint marketing plans (JMPs) for assigned frontier model provider partners, aligned to AWS AI service priorities and customer adoption goals.
• Define Industry marketing plans together with AI partners joint positioning that differentiates the partner's offering on AWS for priority industries.
• Design, launch, and optimize multi-channel industry tailored campaigns (digital, events, content, ABM) that drive joint pipeline for both AWS and the partner.
• Own Marketing Development Fund (MDF) planning and execution for your partner portfolio in close partnership with Global AI & SUP Partner Marketing team.
• Coordinate partner presence at AWS flagship events (re:Invent, Summits, Builder Days) and partner-hosted events, advising on messaging, audience targeting, and customer engagement tactics through "precision programs"
• Create partner activation playbooks and enablement assets (messaging guides, battle cards, solution briefs) that equip AWS field teams and partner sellers.
• Serve as the primary marketing point-of-contact for assigned partners, building trusted relationships at senior marketing and executive levels within partner organizations.
• Align closely with Partner Development Managers (PDMs), Solutions Architects, AWS Product Marketing, and Service GTM teams to ensure marketing programs reinforce co-sell plays and technical readiness in North America
• Collaborate with global partner marketing teams to scale worldwide programs into local / North America execution while maintaining message consistency.
• Set clear KPIs - partner-sourced pipeline, marketing-influenced revenue, MDF ROI, activation milestones - and report progress to leadership.
• Track and report on pipeline contribution, campaign ROI, MDF utilization, and co-sell revenue; use data to continuously optimize partner marketing performance.
• Prepare monthly business reviews (MBRs) and quarterly partner scorecards for leadership review.

Skills

Data-driven decisions

Cross-functional marketing

Leadership communication

Marketing metrics

Data analysis

Tools

Salesforce

Tableau

Excel

Job description

Amazon Web Services, Inc. seeks a Sr. Partner Marketing Manager to own the NAMER marketing relationship with frontier AI labs and AI ISV partners.

You will connect AWS AI product teams with partners like Anthropic, OpenAI, SpaceX, and Cohere to translate roadmaps into joint go-to-market programs that drive customer adoption and pipeline in North America. This role sits with the NAMER Partner Marketing team, orchestrating cross-functional activation across AWS field sales, product marketing, and