Staff Product Marketing Manager – Market Strategy & Messaging

International Business Machines Corporation; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

International Business Machines Corporation in Boston seeks a Staff Technical Product Market Manager (PMM) to leverage deep client knowledge, market orientation, and competitive insights to inform product build decisions and define market requirements.

You will drive differentiated positioning and messaging, clearly explaining how IBM's offerings work in-market and the value they deliver to buyers and users.

Responsibilities

• Craft compelling stories to drive product and solution adoption using client success stories, thought-leadership, and market proof points.
• Define market requirements to enable differentiated positioning and messaging, using client knowledge, market orientation, and competitive insights.
• Lead data-driven go-to-market strategies and marketing plans to accelerate growth.
• Collaborate with clients, partners, analysts, and internal teams across marketing, product management, development, design, client experience, ecosystem, and sales.
• Elevate IBM's credibility with strong messaging and client success stories, thought-leadership, and analyst insights.

Job description

International Business Machines Corporation in Boston seeks a Staff Technical Product Market Manager (PMM) to leverage deep client knowledge, market orientation, and competitive insights to inform product build decisions and define market requirements.

You will drive differentiated positioning and messaging, clearly explaining how IBM's offerings work in-market and the value they deliver to buyers and users.